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Persuasive Speech Characteristics

Speaker is an Advocate

Ask for strong audience commitment

Call to Action

Speaker is Involved in the situation and speaks for those who cannot.

Leadership- credible speaker

Urgency to make a choice among options

Ethos-Expert on Topic

The Problem is Presented

Appeals to feelings

Ethical obligations- react in socially responsible ways

Uses supporting material to justify advice

Evidence

Pathos-Emotion

Gives you no other option

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