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Initial Strategy

  • Focus:
  • 1. Branded production
  • 2. Sales forecast
  • 3. Plant capacity

Accomplishments

  • 1st Place, Corporate Social Responsibility Award for Y14, Y16, Y17, Y18, Y19, Y20
  • Celebrity Endorsements
  • Understanding how each element of the game affects overall performance
  • Focus on performance vs. weekly scoreboard

Performance charts, credit rating, image

Business Strategy Simulation Game: Final Report

Mary Margaret Freeman, BUSN 410, Spring 2015

Learned errors

  • the significance of price elasticity
  • stock price and how it affects your EPS and ROE
  • celebrity endorsements
  • material price forecast
  • the impact of loans on net profit

Analysis

Celebrity Endorsement Strategy

Learned Strategy

  • maintain strengths
  • improve weaknesses
  • improvements vs. individual score
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