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Business Strategy Simulation Game: Final Report
363
Transcript
Initial Strategy
- Focus:
- 1. Branded production
- 2. Sales forecast
- 3. Plant capacity
Accomplishments
- 1st Place, Corporate Social Responsibility Award for Y14, Y16, Y17, Y18, Y19, Y20
- Celebrity Endorsements
- Understanding how each element of the game affects overall performance
- Focus on performance vs. weekly scoreboard
Performance charts, credit rating, image
Business Strategy Simulation Game: Final Report
Mary Margaret Freeman, BUSN 410, Spring 2015
Learned errors
- the significance of price elasticity
- stock price and how it affects your EPS and ROE
- celebrity endorsements
- material price forecast
- the impact of loans on net profit
Analysis
Celebrity Endorsement Strategy
Learned Strategy
- maintain strengths
- improve weaknesses
- improvements vs. individual score
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