TRIBAL AGE

Communication consisted of face-to face interactions.

HEARING WAS BELIEVING

TRIBAL AGE

During the Tribal Age

The first period in history that McLuhan describes is the Tribal Age

In this world of surround sound, everything is more immediate, more present, and fosters more passion and spontaneity.

Also known as acoustic era

The ear is the dominant sense organ

A time of community

Sensory Balance

it allowed you to be more immediately aware of your surroundings, which was extremely important for hunting.

the five senses were all important sources of information

Everyone hears at the same time making listening to someone in a group a unifying act, deepening the feeling of community.