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Airline Perceptual Mapping
195
Airlines
Alaska
American Airlines
Delta
Frontier
Jet Blue
SouthWest
Spirit
United Airlines
US Airways
Virgin
Final Destination
Southwest is the most recognized airline for the best customer service. Virgin Airlines comes in second although they charged the highest price. If a new airline is created today how they will win the market is through providing the best customer experience.
Questions
Cabin Flow
Value for Money
Seat Comfort
Staff Service
Catering
Entertainment
US Airways
Alaska
Variables
In business for 75 years
7th largest airline
60 cities including Mexico and Canda
Baggage service 20 mins
Headquarter in Arizona
Recent merger with American Airlines
193 destinations, including 24 countries
Virgin
American Airlines
High and low pricing
Good and poor customer service
Founded in 2007 by Sir Richard Branson
Headquarters in California
Hi-Tech atmosphere
20 Destinations
85 years old
Headquarters in Fort Worth, Texas
Serve 250 cities and over 40 countries
2800 flights per day
Your Choice
Spirit
Delta
1980 - orginally Charter One airlines
Based in Miramar, Florida
$9 fare club
85 years old
Headquarters in Altanta
US largest airline
120.6 million passengers
Named best airline (Fewest canceled flights
United Airlines
Frontier
87 years old
Headquarter in Chi-town
369 destintations
5300 flights per day
2nd largest airline in the world
Headquarter in Denver
78 destinations
New to the industry-20 years old
Jet Blue
Based in Long Island
15 years in business
800 daily flights
Roomer seats
Southwest
43 years
89 destinations, entered Mexico market
3400 flights per day
No baggage charge
High Ticket Price
Virgin
Customer Service Scale
Frontier
0-very very poor 10-Excellent
US Airways
Spirit
American Airlines
Alaska
Delta
Jet Blue
Frontier
United Airlines
Southwest
Virgin
Poor Customer
Service
Good Customer
Service
Delta
Alaska
United
US Airways
Jet Blue
American
Southwest
Spirit
Low Ticket Price