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One-Sided Message

Two-sided Messages!

• Presents one perspective on an issue

They give clear, concise reasons why the opposing argument is wrong

Two-sided Messages influence attitudes more than one-sided messages as long as the message refutes opposition arguments.

They enhance the credibility of the speaker

Example 1

One-Sided vs.

Two-Sided Messages

Two-Sided Message

Which is more persusive?

• Presents both sides of the argument in hopes of proving the opposing side wrong.

Example 2

Questions?

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