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The Power of Persuasion

Ethos: "Ethical Appeal"

The audience's perception of the credibility of the speaker. Example: a celebrity endorsing a product.

Pathos: "Emotional Appeal"

Appeals to audience's emotions - fear, humor, etc.

Logos: "Logical Appeal"

Well-reasoned argument- facts, statistics, or expert testimony.

For example: You can expect THIS outcome if you use THIS product.

Rhetorical Devices

Repetition

Repetition

Repetition

Repeating a phrase in order

to make a point.

Antithesis -

Strongly contrasting ideas/images:

"Ask not what your country can do for you...ask what you can do for your country."

"That's one small step for man, one giant leap for mankind."

Restatement - same idea using different words:

"We cannot dedicate--we cannot consecrate--we cannot hollow--this ground."

"And as we walk, we must make the pledge that we shall always march ahead. We cannot turn back."

Parallelism - repeating the grammatical structure

Example:

"Like father, like son."

"Easy come, easy go."

“The present government has ruined the economy; it has ruined the education system; and it has ruined the health system of our country.”

Rhetorical Questions -

Questions that do not necessarily

need a response but are used to make a point or imply their own answer.

For example:

"Is rain wet?"

"When will you be satisfied?"

Types of Speeches

Sermon - Religious

Political

Address - formal; for

special occasion

WATCH and answer

the questions on your

paper:

Clip 1: Snuggies change lives.

Clip 2

Clip 3: Papa

Clip 4

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Rhetoric - the art of effective or persuasive speaking or writing

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