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Market Analysis

Market Size

European GAA

Segments

S3

S4

S1

S2

Growth Potential

Elite players

Clubs

Higher

Education

Mothers

& Others

6400

2500

11,180

245,290

265,370

=

Total accessible Market

Year 2

3%

  • Effective marketing will double traffic

Year 1

Year 3

.5%

  • transfer 2019 traffic

10%

  • Phase 3 - Data mining will have produced excelent information for us to use to accelerate traffic

Elite & County Players

Mothers & Others

Higher Eduaction

Purpose

Men

ladies

The GAA club

Senior Football

Senior Camogie

Minor football

MInor Camogie

Senior Football

Senior Hurling

Minor Football

Minor Hurling

UK

Ireland

Europe

Eligible customers

  • Identify total market size

  • Identify target segments

  • Identify Growth Goals

2500 eligible players

825

10,260

95

8

Europe

Britain

Ireland

8 x 32 (number of counties) = 256

Avergae team size - 22 players

22 x 256 = 5632 eligible players

4000+ players

3690 players

237,600

players

11,180

eligible players

5632 eligible players

Clubs per county

Leinster --- 685

Munster --- 645

Connacht --- 212

Ulster --- 584

***data from 2014

not used in market analysis

Currently

245,290

active players

Irish higher Education

source : LGFA facebook page

Source: Brendan Connoly

HE FB page

ladies

Men

UK Higher Education

36 colleges

  • 46 colleges
  • 370 teams

58 teams

Men

Ladies

20 player average

Europe

guestimate

Source HE Britain Facebook

9100 players

58 x 20 = 1160

  • 40 teams

15 teams

+

15 players average

  • 15 players average

9100

1160

3 Student clubs in Europe

40 x 15 = 600

11,130 active

HIgher education players

225

15 x 15 =

Leuven - 20 players

Groningen - 35

Maastricht - 40

Clubs in Britain

Clubs in Europe

Assumption: 3 eligible teams per club

600 + 225 =

825

95 total

  • 82 clubs in Britain

82 (number of UK clubs) x 3 (average number of teams) = 246 eligible teams

In a recent interview with current GGE chair, Tony Bass, we learned that there were 4,000 members in 2019

  • Average team size = 15 players

246 (average number of teams) x 15 (average players per team) = 3690 eligible players in Britain

The Irish Club

4000 eligible players in Europe

Assumption: All clubs have 6 eligible teams

3690 eligible players in the UK

Gaelic Football

1 youth boys --- 1 youth girls

1 adult mens --- 1 adult ladies

1 minor men --- 1 minor ladies

  • 2200 clubs in Ireland
  • 6 eligible teams per club

6 (teams per club) x 2200 (number of clubs in Ireland = 13200 eligible teams in Ireland

  • Average team size = 18 players

18 players x 13200 teams =

237,600 eligible players in Ireland

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