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Responsabilidad Social Empresarial

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on 19 November 2014

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Transcript of Responsabilidad Social Empresarial

Corporate Social Responsibility
The Evolution
Wayne Visser, "The Age of Responsibility: CSR 2.0 and the New DNA of Business"
Stakeholders
The Context
History
Definition
CSR is a company´s verifiable commitment to operating in an economically, socially and environmentally sustainable manner that is transparent and increasingly satisfying to its stakeholders.
Really?
The Concept
1960's
OECD founded.
UN International Covenant on Economic, Social & Cultural Rights.
Commonwealth Arbitration Commission "Equal pay for equal work"
1870's with Cadbury in the UK?
1940's with the UN?


1970's
Earth Day
Bilan Social (France)
Greenpeace towards corporate sector
Measuring the economic welfare
"Quest for Sustainable Society" J. Coomer
1980's
"World Conservation Strategy" of IUCN
"The Global 2000 Report to the President" (USA)
"Strategic Management: A Stakeholder Approach", E. Freeman.
1990's
Earth Summit of Rio de Janeiro
FairTrade founded
EU's framework of environmental policies
World Business Council for Sustainable Development
Conference of Parties (COP I)
The Kyoto Protocol
"Triple Bottom Line", John Elkington
Global Reporting Initiative
Dow Jones Sustainability Indexes
Since 2000's
FTSE4Good Index
World Summit on Sustainable Development
Corporate Responsibility Index (Business in the Community)
UN Global Compact
ISO 26000
"Creating Shared Value", Michael Porter
India: CSR 2% per law
The Age of Greed - Defensive CSR
All CSR practices to protect shareholder value.
I.e.: Staff volunteer programs, expenditures to reduce pollution to avoid fines and penalties
The Age of Philanthropy - Charitable CSR
Support to various social and environmental causes through donations and sponsorships, typically through a Foundation, Chairman's Trust, etc. Aimed at empowering community groups or civil society organizations.
Age of Misrepresentation/Misdirection - Promotional CSR
Corporate sustainability and responsibility seen as public relations opportunity to enhance brand, image or reputation. May draw on practices from Charitable CSR and Strategic CSR and give them a PR spin, often resulting in "Greenwash".
Age of Management - Strategic CSR
Relating CSR activities to company's core business.

Adherence to CSR codes and implementation of social and environmental management systems, which involves CSR policy development, goals & targets, Auditing & reporting.
Addresses root causes of present unsustainability and irresponsibility.

Innovative business models, revolutionizing processes, products and services, lobbying for progressive national and international policies.

Change of Company's DNA or born with new DNA. E.g. www.patagonia.com
- B Corporations.
Age of Responsibility - Transformative/Systemic CSR
http://www.patagonia.com/us/footprint/
Key Concepts and Principles of Stakeholder Engagement
Analyze your stakeholders and select your level of engagement
Select your activities & set targets/goals
Decide on your message (communications)
Consider any engagement risks
Review your plan and celebrate successes
Evaluate your engagement strategy
Where do you start?
CSR Standards
Peru:
Peru2021
UN Global Compact - Peru
WBCSD - local Chapter
ETHOS indicators

Other initiatives:
Public Policies (DS 015-2011 MTPE "Perú Responsable")
Lima's Chamber of Commerce
International Cooperation Agencies & NGOs
Academia -Universities
CSR Awards
Media (Stakeholders, Special sections)
Events (18 CSR Symposium, SNV-NL Embassy, PERUMIN 2013)
Ecological footprint vs. Biocapacity
www.footprintnetwork.org
Peru's Current Situation
Peru's informal sector represents 60% of the country's economy (ranked 6th in the world) and underemployent 12,2% (ECLAC/ILO-2013)
Poverty: 27.8% (2011 World Bank).
5.3 million people don't have access to safe water and 9.2 million don't have access to improved sanitation services
Peru's Human Development Index score is 0.723 (NZ 0.919)
Violence against women
Discrimination (race, sexual-orientation, disability, social status)


World 's Current Situation
Almost half the world (over three billion people) live on less than $2.50 a day.
22,000 children die each day due to poverty.
1.1 billion people in developing countries have inadequate access to water, and 2.6 billion lack basic sanitation.
1.6 billion people live without electricity.
Nearly a billion people entered the 21st century unable to read.
Carbon Dioxide Emissions by Country (2009)
Peru: #70, 38.2 million tons
Chile: #51, 65.7 m.t.
Ecuador #77, 28.7 m.t.
Brazil #14, 420 m.t.
Potential benefits of CSR: lowers risks & costs, more attractive to potential employees, better reputation, better relations with stakeholders, etc.
Would you be comfortable giving the mic to your products?
What is behind what you buy?
Inclusive Business, SROI, Social Enterprise, Social Entrepreneurs, Social Impact Investments, Social Impact Bonus, microfinance, smart cities, crowdsourcing, sustainability, PPP, crowdfunding, etc.
Voluntary or not?
Full transcript