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International economic institutions
Managing in the global environment
MNC'S
is an organization that owns or controls production of goods or services in one or more countries other than their home country
CONCEPT
is dynamic and very exciting
It is the application of the principles of marketing across national borders
The principal international economic institutions
That provide the foundation and structural support
The international bank for reconstruction and development
The international monetary fund
The general agreement on tariffs and trade (GATT)
It is based on the regular meetings of the member states, in which negotiations for tariff reduction are made according to the principle of reciprocity
GATT
is an intergovernmental organization which regulates international trade
WTO
The WTO deals with regulation of trade between participating countries by providing a framework for negotiating trade agreements and a dispute resolution process aimed at enforcing participants' adherence to WTO agreement
Explain the phases
analysis
objectives
strategies
action plan
establishment of budget
Process
control methods
Focusing on the needs
and wants of customers
Chartered Institute of Marketing
identifying the best method of
satisfying those needs and wants
Thats involves
Defines
orienting the company towards the process of providing that satisfaction
The management process presponsible for identifying anticipating and satisfying customer requiremets profitably
meting organizational objetives