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Why is this social exchange? What changed?
By Sunday Brunch
-Bargaining
-Negotiation
-Reinforcement
-Influencing Power
-Competition for Rewards
Profit equals rewards minus costs; as long as rewards exceed costs, a relationship remains attractive.
Ex: Community Theater group
Introduced in 1958 by sociologist George Homans.
Social exchange theory mainly originates from Behavioral psychology and Utilitarian economics.
Behavioral psychology (B.F. Skinner)
Utilitarian economics (Adam Smith)
Behavior (Profits)
the exchange of rewards and costs to quantify the values of outcomes from different situations for an individual. People strive to minimize costs and maximize rewards and then base the likeliness of developing a relationship with someone on the perceived possible outcomes. When these outcomes are perceived to be greater, we disclose more and develop a closer relationship with that person.