Question 3. What kind of media institution might distribute

Question 3. What kind of media institution might distribte your media product and why?

BAUER

Due to who Bauer already works with I would assume that Bauer media group is a great decision for who should be the media institute for 'forgotten'. Due to Bauer providing certain attributes which gives would benefit my magazine. By working closely with 'Kerrang' and 'Mojo' Bauer would have made a lot of contacts as it built a repuatation for itself. My magazine is in a similar genre and style to the other magazines which the institute works with so the institute would know an effective way to advertise and ,market the magazine. I have gathered this through my research and through the fact that both 'Kerrang' and 'Mojo' are both widely popular with the same target audience. There

is a gap in the market for my ‘Forgotten’ music

magazine as the genre is heavy metal where as Bauer magazines mainly focus on rock and roll. Furthermore, the current magazines which collaborate with Bauer would be able to give successful ways to entice and intrigued the target audience due to having a similar audience.

Opportunities

My first choice for a media institute would be Bauer due to already collaborating with 'Q' and 'Kerrang' which hold a similar target audience. Furthermore, I think my magazine as a whole would grow and expand due to the fact that with Bauer's connections, my magazine will be able to distribute to a wider mass audience which could expand with releasing my product to various other countries.

Also both 'Q' and 'Kerrang' have official websites which allows their target audience to access their content and merchandise etc. This could benefit my magazine because marketting online is below the line advertising which would allow my magazine to become more well known but for a smaller cost, compared to if I used old media to advertise my product. Furthermore, I could also have advertising on my websites for other products my magazine are apart of, as well as having the possiblity for the target audience to subscribe to my magazine and share the web page via social networking eg Twitter, Facebook etc. Which will interact with my target audience due to research proving that my target audience are connected and respond positively to online marketing. Bauer are also apart of a radio station which has been around since 1990, this radio station Liverpool's Radio City could advertise my magazine and use it's popular fan base to boost the popularity of my magazine.

Music Magazine Institutions

Bauer's Background

My Media Products

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Bauer Media Group is a European-based media company, headquartered in Hamburg, Germany that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. The portfolio includes print shops, postal, distribution and marketing services. Bauer Media Group has a workforce of approximately 11,000 employees in 17 countries. Bauer Verlagsgruppe has been managed by five generations of the Bauer family.

Originally a small printing house in Germany, Bauer Media Group entered the UK with the launch of Bella magazine in 1987. Under the name of H Bauer Publishing they became Britain's third largest publisher. Bauer further expanded in the UK with the purchase of Emap Consumer Media and Emap Radio in 2008.

The group acquired Australian magazine publisher, ACP Magazines from a London-based private equity firm, CVC Capital Partners, in 2012. That increased the company’s turnover to more than €2 billion.

IPC are a institution dedicated to music and are one of the leading of both consumer magazine digital publishers in the UK. Also Bauer an institution for NME, Guitar and bass.

Bauer is a publishing group, it is the largest priviately owned publishing group. The Bauer Publishing Group is a worldwide media empire offering over 230 magazines in 15 countries. They heavily focus on online, TV and wide range of radio station distribution and funding. Mostly focus' on 'male' magazines for instance 'Kerrang' and 'Mojo'.

Emap specialises in predominately in business publishing which publish and have a range of genres in the magazines this attracts a very wide audience which is attracted through magazines.