How to use Instagram, Linked IN, Twitter and Facebook for Business.

"Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably."

Chartered Institute of Marketing

Why Plan? Why SOSTAC?

1. Situation Analysis > Where are we now? Marketing audit, SWOT analysis, understand your customers, brand perceptions, etc.

2. Objectives > Where are we going? (Specific, Measurable, Actionable, Relevant and Time-related)

3. Strategy > How are we going to get there? Segmentation, Targeting new customers / Positioning our business.

4. Tactics > What's actually going to happen? Details of the strategy. (communication, video,social media etc)

5. Actions > Where is it going to happen? Who does what and when.

6. Control > How will I know it's been achieved? Customer survey, google analytics, Twitter analytics, Facebook insights, usability test etc.

About Instagram

- Founded: October 2010

- 58 million photos are uploaded per day

8 Reasons to use Instagram?

1- Popular photo sharing application.

2- Actually more engagement than FB or Twitter.

3- Does good Storytelling about your brand.

4- Shows off the human side of business.

5- Instagram photos generate 1,000 comments per second.

6 - 65% of the world’s top 100 brands using Instagram

7 - Visual marketing

8 - Show What Your Products Can Do

How to use Instagram on Mobile?

Options >

The company encourages its followers to post their own Starbucks photos, along with a campaign-focused hashtag.

On Nitrogram50, an analytics and engagement platform, we can see the statistics about the Starbucks Instagram followers growth:

by day

+ 4,311

(0.1%)

by week

+ 37,244

(1.4%)

by month

+ 149,852

(6.2%)

Connections >

Companies Page >

A Company Page allows you to learn more about a company you are interested in.

For a business, it's the opportunity to:

Tell your company's story

Engage with followers

Share career opportunities

Drive word of mouth at scale

For millions of professionals, a Company Page is a place to:

Explore companies of interest

Get the latest company updates and industry news

Learn about job opportunities

Groups >

Jobs >

Twitter tools:

Twitter, Instagram, Linked In and Facebook Workshop

Delivered by Tania Jackson

June 2016

www.redidea.co.uk

Twitter: @redidea_

Phone: 020 8670 2356

Groups >

Instagram Marketing Strategies

1- Showcase User Content in your stream to make them loyal.

2- Keep your online personality strong and easily recognizable.

3- Use Hashtags and encourage your followers to use it in relation to your brand.

4- Use your primary social channels to encourage new Instagram traffic.

5- Create your own great visual content and use it to strengthen your community relationships.

Twitter Analytics:

Instagram Tools

Followgram permits to manage an Instagram account with a dashboard that make the user engage with others and also gives you statistics about your account.

Iconosquare is an efficient statistics platform for Instagram.

It shows an overview of your Instagram activity plus the information for any monthly and weekly activity. It also shows engaged followers and geolocation usage.

Case Study

The company emphasizes on Instagram images showing the stages of productions that take place in various locations around the world, such as the coffee aromas are chosen and selected.

The photos are then shared on their facebook page to be commented on by users, thus creating a cross-media including social media, which allows other channels to increase the membership.