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Rubric
Visual Project
Purpose
You don't need to begin with [too much] context/background.Begin with the "problem."
Establishes a purpose early on and maintains a clear focus throughout.
Your purpose should be focused on the "solution" to the problem.
Can your viewer actively do something to solve the problem? If your answer is "Yes," this is your Purpose. If your answer was no...
Perhaps there is no solution? What can be done to: understand, improve and/or work toward a solution to the problem? Your answer to this would be the purpose of your visual project.
Design
Design is professional and well executed. Text wrap and graphics are used as needed.
Ethos: Is the project credible?
Project uses strong arguments and evidence to display credibility.
Pathos: Does the project appeal to the viewer's morals and beliefs?
Project uses effective strategies to appeal to the reader's values and beliefs
Logos: Is the project well organized, and is it logical?
Project’s organization and logic are excellent.
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