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- German corporation founded in 1949 by Adolf Dassler
- Headquartered in Herzogenaurach, Germany
- Design and manufacture shoes, clothing and accessories
- Worldwide exporter
- Largest sportswear manufacturer in Europe
- Second largest sportswear manufacturer in the world
Adidas makes almost any type of clothing and accessory you can think of
Cleats
Shoes
Shirts
Socks
Bags
...and much more!
First Logo
(Not Used Today)
Earlier Logo
(Used on the original line)
Modern Logo
(Used on the majority of items)
Many variants of the logo are used
Many changes of color occurs in the logo not just black and white
Adidas has NO mascot
Adidas as a company has been trying to help eliminate Native-American mascots in high schools
Currently they are trying to eliminate the Washington Redskins logo
Special Events
Adidas hosts many events
-Long Run, Toronto
-Sponsored Youth Basketball tournament, Atlanta
-Footwear exhibition, London
-Tango league tournament (Indoor Soccer), Toronto
Target Audience
- Aged 16-25
-Working middle class
-People who are looking for big logos or fashion statements
-People who play sports
-People who enjoy sports
The majority of big soccer players are sponsored by Adidas
ex. Pogba, Messi, Neuer
Other celebrities include Snoop Dog, Kanye West, Pharell Williams
Snoop Dog
Paul Pogba
Voices
Adidas doesn't have just one voice, typically the person who talks in the ads is:
-Actors
-Singers
-Athletes
-Celebrities
-Rappers
-Regular People
Strategic Partnerships
NHL- Adidas has the right to the NHL's jerseys.
FIFA- Adidas makes many big soccer team's jerseys
The NHL gets good quality jerseys while Adidas gets advertisement for their company
They make jerseys for Manchester United, Bayern Munich, Real Madrid and many more
All in or Nothing