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Transcript

Impossible is Nothing

Who is

- German corporation founded in 1949 by Adolf Dassler

- Headquartered in Herzogenaurach, Germany

- Design and manufacture shoes, clothing and accessories

- Worldwide exporter

- Largest sportswear manufacturer in Europe

- Second largest sportswear manufacturer in the world

Products

Adidas makes almost any type of clothing and accessory you can think of

Cleats

Shoes

Shirts

Socks

Bags

...and much more!

Logos

First Logo

(Not Used Today)

Earlier Logo

(Used on the original line)

Modern Logo

(Used on the majority of items)

Many variants of the logo are used

Many changes of color occurs in the logo not just black and white

Mascots

Adidas has NO mascot

Adidas as a company has been trying to help eliminate Native-American mascots in high schools

Currently they are trying to eliminate the Washington Redskins logo

Special Events

Adidas hosts many events

-Long Run, Toronto

-Sponsored Youth Basketball tournament, Atlanta

-Footwear exhibition, London

-Tango league tournament (Indoor Soccer), Toronto

Target Audience

- Aged 16-25

-Working middle class

-People who are looking for big logos or fashion statements

-People who play sports

-People who enjoy sports

Spokespeople

The majority of big soccer players are sponsored by Adidas

ex. Pogba, Messi, Neuer

Other celebrities include Snoop Dog, Kanye West, Pharell Williams

Snoop Dog

Paul Pogba

Voices

Adidas doesn't have just one voice, typically the person who talks in the ads is:

-Actors

-Singers

-Athletes

-Celebrities

-Rappers

-Regular People

Strategic Partnerships

NHL- Adidas has the right to the NHL's jerseys.

FIFA- Adidas makes many big soccer team's jerseys

The NHL gets good quality jerseys while Adidas gets advertisement for their company

They make jerseys for Manchester United, Bayern Munich, Real Madrid and many more

All in or Nothing

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