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Visual Literacy
Transcript
Ethos
- Is this critique/depiction honest, accurate, reliable?
- Has the author taken creative liberties; are they effective/appropriate?
Pathos
- Can you understand how the subject feels?
- What is the message; does it focus on/elicit a particular emotion?
Logos
- Where does your eye go now?
- Is the lighting/contrast significant?
- Are there additional objects; how to they interact with the subject?
What is its purpose?
Who is its audience?
Something to keep in mind as you compose visuals rhetorically:
Understand that everything means something (has a purpose), otherwise the composer does not included it.
Visuals can help you--
· Distinguish between facts and opinion
· Discover how various parts of an image support a larger idea or concept
· Demonstrate how explicit parts combine to form implicit wholes
· Address specific ideas (how, for example, an idea of poverty is supported by elements within an image), or more theoretical positions (how, for example, the parts of an image speak to a specific perspective on war).
Consider:
- content
- perspective
- structure
- organization
- usability/readabilty
- color
Think about:
- subject
- audience
- purpose
- stance
Visual Literacy
Think about...
Visual literacy refers to the ability to
“read” an image, much like the way
we “read” language. Visual rhetoric
does not only include specific concepts of design or aesthetic theory.
Visual literacy involves all the processes of knowing and responding to visual images as well as the ideas that inform the construction or manipulation of cultural images.
- Where does your eye settle when looking at the photograph & why? What does this say about the author's intent?
- Where does your eye move next? How is this movement achieved?
- What is light & dark in the image? How is it significant?
- How does light draw attention to or obscure details?
- What do you see (literally)?
- Can you get a sense of how the subjects feel, based on their facial expressions, body poses, or interaction with others?
- What type of space does the photograph show (urban, rural, etc.)?
- Is there anything to see (figuratively)? [i.e. symbols, metaphors, etc.]
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