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SKILS

Findings

Have Reached a Crossroads

Made $$$ in 2008

Treated as Seasonal Business

Expand to focus on leadership training

Heavily market SKILS

Sell the business

Don't change anything

Merge with TKO

?

Core Values of SKILS

Our recommendation provides SKILS

with strategic focus for the future.

By purchasing TKO, SKILS will acquire the necessary infrastructure to develop a center of excellence in the kayaking and leadership training community.

Mess

Want to be Exclusive

No Marketing Strategy

Charge per Instructor

Hobby

Data

Don't charge enough

Lack of infrastructure

WHAT

WHO

Potential loss revenue

(Intellectual Capital)

WHY

Problem

Problem?

SKILS has no apparent strategic business plan and lacks insight for the future

Solution Finding

Idea

Jane

Patrick

TEAM

Solution

Opportunity to teach leadership

Criteria

Continue to develop training material

Maintain leadership role in paddling

community & regulatory body

Criteria

Ensure Financial Stability

Be on the water

Physical presence to consult

B & B

Teach leadership using

kayaks as a medium

Promote eco-tourism

Recommendation

Focus on providing leadership training by purchasing

TKO and transforming it into a corporate retreat center

Solutions

Emily

Ilario

Acceptance

Threats

Opportunities

Debt financing may be required

SKILS & TKO remain at the center of the

Tofino sea kayaking community

Great time to capitalize on growing tourism destination

May get undesirable customer - diverse group of

trainees with little to no experience in kayaking

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