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Nike Corporate Social Responsibility
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Transcript
What can we learn from
NIKE?
Nike Corporate Social Responsibility
Matrix
Organizational
Structure
Monitoring Factories
and
Labor Conditions
Nike's vision of sustainability remains the same as it always has: to bring people, planet and profits into balance.
Transparency
and
Dialogue
Key Issues:
Factory monitoring
Nike's Mission Statement
"To bring inspiration and innovation to every athlete* in the world"
* If you have a body, you are an athlete
Increasing Consumer Awareness
Michael Jordan
vs.
Indonesian worker
44, 000 years
Corporate Social Responsibility
Nike's Athletes/Celebrities
Nike Women
Nike Kids Programs
- lean manufacturing
- HR management
- health and safety
- environmental compliance
- energy management
- environmental sustainability
Operations
Lean Manufacturing and Waste Reduction improvement:
"Creating and building business models that only recognize and accommodate, but thrive also on, the constraints of the natural world is the only way we can achieve growth in the present that won't compromise our ability to grow and succeed for decades to come."
Sustainability
Nike's outsourced factory locations:
Andrew Ogilvie (Senior Director for Labour Excellence and Innovatin -
"...while the matrix approach can be complex it had helped to promote the integration of sustainability within the company".
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