SWOT

STRENGTHS

• Principal strengths
• Experience.
• 7 hotel establishment.
• 2 are 4 stars.
• Economically healthy company.
• Location of the island.
• Location of the hotels.
• Experience of the staff.

CALA MILLOR

20.000 Accommodation places

53 hotels

ALCUDIA

30.000 Accommodation places

65 hotels

WEAKNESSES

PAGUERA

12.000 Accommodation places

59 hotels

• Principal weaknesses.
• High level of competence
• Low degree of decision
• Non-preferred city location
• Non- clear company structure.
• No reforms in the hotels.
• Decrease of the profits
• Work environment relaxed
• No clear strategic direction

OPPORTUNITIES

• Parking in the hotel area and rent a car.

• Conference room

• Complementary activities (trekking,snorkel,coastering.)

• Activities and discounts for children

OPPORTUNITIES

• New segments of clients

OPPORTUNITIES

• Maximize the demand of typical products from Mallorca.

• Touristic flux(Frontur)

• Airlines low-cost

THROUGH INTERNET...

60% HOTEL RESERVATIONS

86% INFORMATION

Mateu Coll

Joan Coll

Guillem Moll

Joana Manera

70% BUY ON-LINE

• Increasing technology

GDSs

By whom and how is the information searched?

Drive revenues; more global markets.

Reduce costs

Provide more & better information

6 /10 Spanish SPECIALIZED WEBSITES

Germans MEDIA: print, tv...

British FORUMS & specialized ws

BLOGS are GROWING!

• British 29%
• Spanish 22%
• Germans 11%

THREATS

OPPORTUNITIES

• Qualified managers of the competence

• Invest in the other islands

• Total expenditure and average

expenditure.

• Seasonality

• New potential destinations

• Changes on the customer behavior.

• International demand volume

• World Crisis

• Petroliferus prospections.

• Climatic changes.

250 milions

60,3 milions

45 thousands milions

• Investment reductions on I+D