Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading content…
Transcript

Shannon–Weaver model of communication

Introduction

Practical Example of Shannon-Weaver model of communication

The Shannon–Weaver model of communication has been called the "mother of all models." Social Scientists use the term to refer to an integrated model of the concepts of information source, message, transmitter, signal, channel, noise, receiver, information destination, probability of error, encoding, decoding, information rate, channel capacity, etc.

Thomson made call to his assistant “come here I want to see you”.  During his call, noise appeared (transmission error) and his assistant received “I want” only. Again Assistant asked Thomson (feedback) “what do you want Thomson?”

HISTORY

PARTS

  • Sender: Thomson.
  • Encoder: Telephone (Thomson).
  • Channel: Cable.
  • Noise: Distraction in voice.
  • Reception: Telephone (Assistant).
  • Receiver: Assistant.

In 1948, Shannon was an American mathematician, Electronic engineer and Weaver was an American scientist both of them join together to write an article in “Bell System Technical Journal” called “A Mathematical Theory of Communication” and also called as “Shannon-Weaver model of communication”.

The model deals with various concepts like Information source, transmitter, Noise, channel, message, receiver, channel, information destination, encode and decode.

Shannon–Weaver model of communication

  • Sender.
  • Encoder.
  • Note.
  • Decoder. 
  • Note.
  • Receiver. 
  • Note.
  • Noise.

Lily Guzmán.

Julia Pacheco.

Laura Ricardo.

Ana Ruiz.

Criticism of Shannon-Weaver model of communication

  • The model based on “Sender and Receiver”. Here sender plays the primary role and receiver plays the secondary role (receive the information or passive).
  • Communication is not a one way process.  If it’s behaved like that, it will lose its strength. For example: Audience or receiver who listening a radio, reading the books or watching television is a one way communication because absence of feedback.
  • Understanding Noise will helps to solve the various problems in communication.

  • One of the simplest model and its general applied in various communication theories.
  • The model which attracts both academics of Human communication and Information theorist to leads their further research in communication.
  • It’s more effective in person-to-person communication than group or mass audience.

Learn more about creating dynamic, engaging presentations with Prezi