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Chapter 11

Carolyn Elbert

on 13 November 2013

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Transcript of Clubs

Chapter 11
Development of Clubs
Places where members gather for:
Social, Recreation, Professional or Fraternal Reasons

Patterned after the Royal and Ancient Golf Clubs:
St. Andrews: Recognized as the birth place of Golf

Historically; clubs attract affluent individual & those without desired qualities were NOT admitted

Today-membership is not as stringent
Size and Scope
Approximately 14,000 private clubs in the United States

6,000 are Country Clubs

Economic Impact of Clubs:
Billions of Dollars Annually
Types of Clubs
Country Clubs
City Clubs
Professional Clubs
Social Clubs
Athletic Clubs
Dining Clubs
University Clubs
Military Clubs
Yacht Clubs
Fraternal Clubs
Proprietary Clubs
Group Activity
In small groups of 2, research your specific type of club
You must identify:
Type of Club
Club Amenities
Type of Memberships
Target Market
Services Offered
Example of Club
Interesting Facts
Country Clubs
Amenities: Golf Course, Clubhouse, Swimming Pools, Tennis Courts, Locker Room, Restaurants & Banquet Facilities

Type of Memberships: Full or Social

Costs: Monthly Dues and Initiation Fees
City Clubs
Tend to be business oriented

Clubs vary in size, location, facility and types of services offered
Professional Club
Designed for people within the same industry/profession
Yacht Clubs
Provide moorage slips to keep their boats secure

Amenities: Restaurants, Lounges, Dining Facilities
*Similar to country clubs*
Social Clubs
Members are from many different professional backgrounds, but with similar socio-economic backgrounds

Focus is on companionship and entertainment rather than on business
Athletic Clubs
Generally found in cities and provide members with an opportunity to work out, play indoor racket sports and have access to a running track

Also have restaurants and lounges were guests can relax
Dining Clubs
Usually found in large city office building and are used as an incentive for tenants to lease space in the building

Always open for lunch and sometimes dinner
University Club
Small, private clubs for alumni

Provide a variety of facilities for members to use with a special emphasis on food and beverage services
Military Club
Caters to Non-commissioned officers and enlisted officers

Located on a military base or some other locations

Largest membership club in the United States:
Army Navy Country Club, Arlington, VA
Fraternal Clubs
Organizations that foster camaraderie and often assist charitable organizations

Examples: Moose, Shriner & Veteran's of Foreign Wars

Facilities are often much less elaborate than those found at other clubs

Amenities: Bars and Banquet Rooms
Proprietary Clubs
"For Profit" Clubs

Owned by corporations or individuals

Initiation fees and monthly fees are generally much lower than those found at a country club
Club Manager's Association of America
Education & Professional Development
Networking Opportunities
Current on Legislation & changes in the industry
Provides a model of leadership
Code of Ethics established by CMAA
Club Management Structure
Represent the membership and establish the clubs operating procedures
Club F&B
Similar in nature to Hotel F&B
F&B Director reports to the GM and is responsible for the entire operation
Poolside Service
Golf Service
Banquet/Meeting Rooms
Difference Between
Clubs and Hotel Management
Owners vs Guests
Stronger attachment to the facility
Higher expectations
Involvement in facility on a regular basis
Membership fees and dues
Expect more for their money
Golf Course Superintendent
One of the primary reasons members join the club

Responsible for the quality and condition of the golf course

Works closely with the greens committee and the golf committee to ensure the club goals are met
Golf Professional / Pro Shop
Handles all tournaments & events on the golf course

Responsible for the

Driving Range
Markers that are moved between the tees
Pro Shop - Treated as a revenue source
Full transcript