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Social Media Marketing | C. Valdez

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by

Bashaar Zainal

on 2 March 2016

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Transcript of Social Media Marketing | C. Valdez

Creating A Social Media Plan
How much time do you plan on dedicated to social media? This requires legwork.

How do you want to allocate your resources?

How much do you want to spend? Social Media can be pricey if you want it to be.


What is Social Media Marketing?
Social Media Marketing is the process of gaining website traffic or attention through social media sites.
Social Media Marketing
Bashaar | Emily | Matt [Team E]
Who uses Facebook?
71% of Internet Users have a Facebook Account
Majority College Graduates
Middle Class - Ages 24 - 50
Marketing with Facebook
Your company Facebook page is an extension of your actual business
Make sure to use a custom link and make all photos relevant to your business
Make sure to have an eye appealing cover photo
Engagement
Think about your target audience you identitfied in your Marketing Strategy
The more engaging and relevant your page is, the more likely your content is going to be seen
When you have a solid foundation, you can opt in to purchase advertisments on Facebook
Who Uses Twitter?
20% of Internet Users use Twitter
Also slightly bias towards women
Ages 18 -29
Engagement

Tweets get 100% deliverability to anyone who follows you
You will be able to quickly identity if your efforts are panning out
Only have 140 characters to convey your status so you must be creative
Who Uses LinkedIn?
Majority are professionals
Business Focused Individuals
Ages 30 - 64
Engagement
Worthwile to build a page as a backbone to any lead generation efforts

Most effective for connecting with key decision makers from other companies

LinkedIn is the most expensive advertisment platform
Engagement
Requires a lot of visual creativity
Majority of young women users
Paid advertisments from Promoted Pins
Can capture a unique audience if aligned correctly with target markets
Social Media Mareting
Full transcript