Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

#WeTheNorth-Flame

#WeTheNorth-Storm

#WeTheNorth-Huddle

TEAM COZY

ALTERNATIVES

PROS & CONS

PROS:

CELEBRITY DRIVEN

  • Target Audience
  • Patriotism
  • Brand Message

PROS:

CONS:

  • Target Audience
  • Time
  • Earned Media
  • Time
  • Target Audience
  • Earned Media
  • Patriotism
  • Brand Message

EXPANSION

TALENT DRIVEN

GROW WITH US CAMPAIGN

EXPANSION OF #WETHENORTH

PROS & CONS

PROS:

PROS & CONS

PROS:

  • Target Audience
  • Brand Message
  • Time
  • Fans of Raptors
  • Millions of Twitter followers-> Earned Media
  • Patriotism can be focal point for campaign
  • Target Audience

CONS:

  • Patriotism
  • Earned Media
  • Using a celeb like Beibs can be detrimental to the Raptors brand

TIME

CRITICAL

FACTORS

BRAND MESSAGE

PATRIOTISM

EARNED MEDIA

TARGET AUDIENCE

PROBLEM

  • The Toronto Raptors organization needs to establish meaning and relevance for their brand while capturing the attention of the Canadian media.

Toronto Raptors: #WeTheNorth

By: Connor Cleary, Jackson Ozark, Nik Zomberg, & Paige Young

Learn more about creating dynamic, engaging presentations with Prezi