Xiaomi Business Model Analysis

Business Canvas

Management goal - to connect with customers

More on experience than on the product

Manufacturing

Low price

Peripheral products

Global market

Management works as customer service

High quality

Co-creation

Production supplier:

Inventec &

Foxconn

Maintaining fans:

Weibo, WeChat, Xiaomi Forum, Baidu Tieba, Xiaomi Mall

Online sales

Peripheral products

Revising systems based on customers' suggestions

Application Processor:

MediaTek

App platform

Creating a network wh customers are excited about what the company does

Xiaomi employees

Social media

Feedbacks

Updating the system once a week

MIUI

Display: AUO

Xiaomi.com

app.xiaomi.com

Brand awearness

Xiaomi.com

dev.xiaomi.com

Weibo

Microblogging

Spending more on the products than on advertising

Marketing

Hardware

E-commerce

Technology based on additive hardware on top of hardware along with internet services

Offering an affordable price with suitable hardware

Fulfilment

15000

• in thousands

MIUI

Mi Phone

CEO: Jun Lei

SWOT

Strategies:

• Hunger Market

Clone Market

• E-marketing
• Co-creation

Products

Mi Pad

Mi Box

Accessories

Mi TV

7190

7030

Discover Problem from customers

Co-Creation

Lean Way

React to errors quickly

Micro-innovation

Startup Metrics

• China market: 89 seconds; 100,000 Mi3
• India market: 4 seconds; 40,000 Mi3
• Indonesia market: 1 hour; sold out
• Singapore market: 2 minutes; sold out

Customers validate features:

• Sold over 100,000 smartphones in several countries within minutes or seconds
• Revenue increased by 271% between 2013 and early 2014
• 100 million users expected by 2015

40

2013 second half

2012

Introduction

• Name: Xiaomi
• Established time: April 2010
• Location: Beijing
• Mission:

Never produce any less quality products. Never try and reduce human cost at the cost of quality.

• Value: 33 billion (first half of 2014)

Award

2015 ASIA-PACIFIC GOLD WINNER - XIAOMI

Works Cited

DATA KEUANGAN XIOAMI

1. Net Income Xioami US$ 11,97

2. Improve 135% from years 2013

3. Xioami selling 61 million product in 2014

4. Xioami just get the 1,8%

Rubin, Fox Ben. "Flurry Uncovers Xiaomi's Core Customer - CNET.N.P.,n.d.Web. 15 Oct.

2014. <http://www.cnet.com/news/flutty-uncovers-xiaomis-core-customer/>.

Chen, Brian X. "Xiaomi Tops Chinese Smartphone Market." Bits Xiaomi Tops Chinese Smartphone Market Comments. N.p., n.d. Web. 15 Oct. 2014. <http://bits.blogs.nytimes.com/2014/08/04/xiaomi-tops-chinese-smartphone-market/?_php=true&_type=blogs&_php=true&_type=blogs&_php=true&_type=blogs&_r=2&>.

"China's Xiaomi Plans to Give IPhone Cool at Half Price." Bloomberg.com. Bloomberg, n.d. Web. 15 Oct. 2014. < http://www.bloomberg.com/news/2014-04-08/china-s-xiaomi-plans-to-give-the-world-iphone-cool-at-half-price.html>

Incitez, China. "The Art of Social E-Commerce That Xiaomi Taught Us." China Internet Watch. 8 May 2014. Web. 14 Oct. 2014. <http://www.chinainternetwatch.com/7386/the-art-of-social-ecommerce-xiaomi-taught-us/#ixzz3AS5zVqnC>.

"Xiaomi Buisness Modle Analysis." Baidu. Http://wenku.baidu.com/link?url=HL5yy_zNY6NYawFMPMj6jSI3EmqgxAYiOGv7QoaNUDioTNqwK7kVY3CUTjla_1ONIfTrMvbNyGWmBYG87e-6Kb8sDcVFUy8G8pua8oxLb3G, n.d. Web. 15 Oct. 2014. <http%3A%2F%2Fwenku.baidu.com%2Flink%3Furl%3DHL5yy_zNY6NYawFMPMj6jSI3EmqgxAYiOGv7QoaNUDioTNqwK7kVY3CUTjla_1ONIfTrMvbNyGWmBYG87e-6Kb8sDcVFUy8G8pua8oxLb3G>.

Stone, Brad. "Xiaomi's Phones Have Conquered China. Now It's Aiming for the Rest of the World." Bloomberg Business Week. Bloomberg, 4 June 2014. Web. 14 Oct. 2014. <http://www.businessweek.com/articles/2014-06-04/chinas-xiaomi-the-worlds-fastest-growing-phone-maker>.

http://www.jagatreview.com/

Mi Box have already won many

awards like Good Design Award (GDA)

China Industrial Design

Tai Hu Award and Red Star Award

now both Mi Box Mini and Mi Box Pro won Reddot Award.

2013 first half

2011