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Make your SEO Campaign start with a bang
Transcript
Efficiency: I was multi- tasking when we launched
How we launched Flow Metrics to the search world and made a bang efficiently
The Bang
So whether SEO is about Links,
Rankings, Traffic or just marketing,
Here's some of the success in 4 days
Cogs Pre-Launch
Brainstorm
Something Visual
Write a
great press
release
Connectors:
- Bas
- Barry
- Danny
- Loren
- Lara Solara
Development idea
- Make it easy for them
- Embargo date
- Tell them the golive url
- Give them pictures
- Give them an edge
Let's come up with something visual
It always starts there right?
We are starting to own
a new set of terms
Newsletter
Let's have a list of Connectors
(cc Malcolm Gladwell)
Ambassadors / Private LinkedIn Group
- Short article, linking to the blog post
- Send 24 hours after initial announcement
- help them be ahead of the curve
- Give them secret Beta access
- Inside knowledge & feedback
- Let them see the go-live text
- Give them pictures
- Give them an edge
Let's get foreign advocates
How can we improve
our quality Metrics?
-Francois
-Branko
-Miguel
-Brian/Chris
-Czezary
We can process data FAST.
We have ACRank
Let's looks at flowing that?
Let's tie it around
conferences
Let's make the blog post the
target landing page
Partners:
- Shared in confidence since January
- Gave partners early access to API
- Trusted partners could test our data and give feedback on our ideas before unleashing it on the world
- Provides "independent" verification
- Should create a second wave of interest
Let's write the newsletter
before we launch
Then let's do the same
with sites we know we can trust
Let's find some
interesting examp[les
Let's involve our partners
Assets
details
map
Important
Details
Links are about relationships
Some Principals
Stockholm
(cc) photo by Metro Centric on Flickr
(cc) photo by jimmyharris on Flickr
Budapest
(cc) photo by Metro Centric on Flickr
Cogs Post Launch
San Francisco
(cc) photo by Franco Folini on Flickr
...As is social, actually
Search is not an
isolated marketing
activity
doodles
Notes
outlook
Place your own picture
behind this frame!
Double click to crop it if necessary
- Newsletter
- Webinar from Newsletter
- Feed Resellers and Developers
- Free accounts for third party research/blog posts
- Training videos
- Assimilate into Demos
- Assimilate into Workflow leaflet
notes
photo frame
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