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What do parents want for their children?

Safety

Parents number 1 priority is their children's safety.

Road Safety Campaign

Road Safety Advertisements

The name of the ad is:

"NO CHILD CAR SEAT - NO EXCUSE" produced by the organization RSA: Road Safety Authority

Purpose

The purpose of the ad is to try and minimize future accidents by getting parents to examine their safety practise's in relation to their children

Road Safety Ads

What Techniques Do road safety ads use to achieve their purpose?

What is the effect of a statistic like this?

Road Safety organizations try to decrease the casualties that happen, by using campaigns to educate road safety users.

They use:

Shock tactics: eg: the statistic shows say as many as 4 out of 5 child car seats are incorrectly fitted which can lead to serious injury or even death in a collision

The parents immediately start to question themselves whether they fasten the seat properly.

They would also feel guilty because they may have been putting their child in danger.

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