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Expected Outcome

Information sessions for each business

  • Target 10 businesses for the first month (Represents less than 5% of the market share; businesses in the CBD)

Two for one month

Strategy

  • Sign up 300 members ( Represents less than 2% of the market share)

The marketing strategy for Bounce Fitness is to increase sales by penetrating the market of small to medium-size business in CBD of Brisbane.

Bounce Fitness

Profile & Positioning

Marketing Plan

  • Very specific target

  • Brisbane CBD businesses that offer their employees some type of medical benefits and they are looking to reduce the cost of health care or manage it effectively.

  • Most proficient wellness program provider in Brisbane CBD

This marketing plan is based on two simple

facts, healthy employees are more productive

and it costs less to prevent injuries or

illnesses than to treat them.

Undertake Marketing Activities

Marketing Activities

  • Depends highly on the building of good relationships with senior executives

  • Increase the awareness of healthy employees and its impact on productivity on the work place

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