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Media is now more democratic because everyone having now equal say everywhere. Everyone can produce their own media video, share it with other and leaves a comment.

Thanks for internet we as a audience become a prosumer of information

Conclusion

Wikinomics

Wikinomics is based on a idea that through the web the audience is increasingly in command.

They have an abundance of choice and have more power in the marketplace.

Due to the changes in technology, demographics, business, the economy, we are entering a new age in which people take part in the economy like never before.

The growing accessibility of information technologies puts the tools required to collaborate create and compete at everybody fingertips

Wikinomics Theory

Wikinomics support the idea that the internet has profoundly changed the way media companies do business.

Anybody has the opportunity to upload user generated content so the marketplace become more democratic.

We dont have to rely on

"TOP DOWN" media

any longer!

The combination of web 2.0 a digital generation who have grown up in an online world (digital natives) and economics, results in perfect storm which creates such a market force that is impossible to resist

So any media company without any

media presence will struggle to survive

A internet has helped to develop global marketplace where national and cultural boundaries have been broken down

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