Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Adidas: Marketing Mix
117
Adidas: The Marketing Mix
Product
-Adidas has a variety of products which all fall under the apparel category
-Sports apparel is the main product
-Usually footwear is their main focus because it is their most popular product
Price
-Price depends on the product being sold
-For footwear, Adidas tends to use the price skimming method which means the price high at release, and drop the price overtime
-For all other apparel, Adidas tends to price according to what the competition is charging
Promotion
Place
-Adidas has many ways that they use to promote their products
-Social media (Instagram, Twitter, Facebook)
- Celebrities that they have sponsored (Kanye West, Derrick Rose, Lionel Messi)
The majority of Adidas sales come from stores.
-Their products are sold in almost every sports store so availability isn't an issue
-They also have an giant online store which has every product available to the public
By: Ahmed Arshad