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Feb 2012 : Ray of Hope (of Christian Care Services Singapore) wanted people to know that problem gambling is just like any other psychological disorder and can be treated with proper counseling.
To do that, Leo Burnett Singapore created a set of posters that dramatized the consequences of problem gambling by using the characters that all gamblers recognize, and letting them know they don't have to fight their addiction alone. The campaign ran on press and the outdoors.
Singapore
Macau
Issues faced:
In Singapore, 2014:
Gambling venues/ safeguards authorities?
Risk population for gambling?
Prevalence of problem gambling?
Resources to seek help?
Suicide
Alcohol/Drug addiction
Depression
Anxiety
Financial
Family
Ethnicity - Chinese
Gender - M (49%); F (39%)
Age - 50 and above
Games - 4D, TOTO
Starting gambling age - 18-24; 40-49
Treatment plan & Case Management
Our clients: Individuals, couples, families, group work
What we do:
Gambling triggers/history
Family background
Social relationship
Marital issues
Personal values
Communication and stress management
Financial/Debt management
Goals setting
Relapse prevention
June 2014: Gambling advertisement by NCPG
Jan 2014: Anti-Gambling advertisement by NCPG
27th April 2010
MBS Casino was opened at 3.18PM
14th February 2010
RWS Casino was opened at 11.18PM
Biopsychosocial Model:
peer influence
impulsiveness
media
family
history
Psychological
Social
abuse
beliefs
self-esteem
poverty
IQ
personality
drugs
Biological
physical health
genetic vulnerability
Other resources:
National Addictions Management Services (NAMS)
Family Service Centres
Credit Counselling Singapore
One Hope Centre
Silver Lining
Samaritans of Singapore (SOS)