Munkapéldány

2014.

RESULTS

The same research questions of previous years were asked again.

280 surveyed companies

from all sectors

7. Hungarian

Coaching Conference

Mixed ownership and staff structure

53% of the demand, 47% of the supply side

60% of the surveyed companies use coaching

Study about the Hungarian Coaching in 2014

87%

The awareness of coaching is extending within companies,

the opinions about it are mostly positive.

the remaining one does not for these resons:

What is the main reason that the companies do not use this method?

Two thirds use the method

(public sector,agricultural sector, small & medium enterprises)

Financial

reason

Currently they

do not use it,

but they are planning in the future

The awareness within the company

They do

not consider it as a useful

method.

They use mentoring instead of it

Opinion about coaching within company

7%

2%

51 %

It is generally known and used

It is method

similar to

counselling

It is a method

like training

33 %

Some people know about it.

4%

87%

It is known by HR people

10 %

The colleauges

are

sceptical

about it

It is a useful,

tailor-made,

method

for developing

managers

It is not known generally.

6 %

Developing managerial skills

Two thirds of the companies have been using coaching since 2010,

half of them do it on regular basic, not just occasionally

The most frequent coaching topics

The most frequent life coaching topics

Relationship problems of couples

New appointment, new tasks

What objective do companies have for using coaching?

Time-management, work-life balance, BURN OUT

Child rearing

1998

For development, to get the best out of colleagues

Conflict-handling

Time-management

Bad habits

The handling of pressure

Self-confidence restoration

Communication

in comparison with the previous year

Career-management

Well-being

BURN OUT

Image, charisma, personal branding

NEW APPOINTMENT

Other

Generally coaching procedure takes 5-6 meetings, often 9-10

As a means of motivation

to keep the staff

For problems under-achievement

Acquisitions of coaching:

not as spread as trainings, however they are getting more and more deversified

Coaching is still the privilege of the high-ranking few

Three quarters of the companies keep in touch with several coaches and coaching companies

The main consumers

The main consumers account for one fifth of the surveyed respondents

80% of the companies provided coaching just for 5% of the staff,

mainly in form of external coaching

Coaching vs. Tréning budget

The characteristics of the main consumers of coaching:

Top manager

or senior

87%

We spend more on training than on coaching

67%

They have an internal ruling about coach.

Junior

manager

85%

All of them are in European ownership

Headquarters of Budapest

10%

They are from service or financial sectors.

They keep in touch with more then 3 coaching companies

We spend about as much on coaching as on training

Others

It is usually initialed by coachee

8%

5%

Expert

They have internal coaches

Independently of position, according to

demand

7%

5%

We spend more on coaching than on training

The ”average” Hungarian coach

Coaching supply and demand in Hungary

The ideal coach- in the client’s eyes

Internal coaches within the company

The internal coaches are mostly...

ANYBODY could be an ideal coach

Coaching supply

in Hungary by counties

In general coach supply fits well to demand

The ”average” Hungarian coach...

Managers with experience (58%),

without coaching background

The ideal coach irrespectively of...

They take part in special coaching curses (93%!)

Age of 44

88% personal meetings with clients

Age (61%)

Higher Education (88%)

69% leaves in Budapest

Has 5 or less clients at the same time.

(90% in 2008)

The number of clients at the same time (86%)

Coaching demand

in Hungary by counties

69% women

50% planning to achieve international accreditation

They work together with external coaches and a third of them are available on the market

What matters: Get the clients’ sympathy!

98% with higher education:

almost 50% economy,

40% pedagogy background

A coach-választás legfontosabb szempontjai

Mi alapján választ coach-ot? Az ügyfél

How does a client choose the coach?

A személyes szimpátia az első számú szűrő

Személyes szimpátia

9,25

Referenciák

8,32

Coach képzettség

8,17

Üzleti tapasztalat

7,88

Ajánlás

7,66

Vezetői tapasztalat

7,64

A személyes szimpátia az első számú szűrő

a megbízóknál és az ügyfeleknél is

Interpersonal sympathy is the basic filter

Referencialista

6,78

Adott iparági tapasztalat

6,24

(9,25/10)

Interpersonal sympathy

Az ügyfélnek fontosabb:

Kor

A megbízó cégek számára fontosabb:

References

5,49

Végzettség fajtája

Recommendation

4,98

Ajánlás

Referenciák

A coachingot megelőző szakmai tapasztalat

The preferences of

the client and the coachee

are almost same

Coach Qualification

Business experience

Work experience before coaching career

Leading experience

International accreditation

Qualification type

Professional calling

Egyformán fontos:

Age

Other

Coach képzettség

Saját üzleti tapasztalat

Mi alapján választják Önt coach-nak?

A coach szerint

Az anyagiakról...

Az óradíj erősen korrelál a tapasztalattal, befektetéssel.

A módszerbe vetett hit töretlen,

egyértelműen pozitív a megítélése

A coach kiválasztásánál a személyes szimpátia a döntő

A coach-ok jelentős összeget fektetnek a képzésükbe;

A személyes szimpátia az első számú szűrő

53% megbízó, 21% coachee fizette, többi ingyenes,

vagy belső coach

Személyes szimpátia

Még mindig a magas pozíciójú kevesek kiváltsága

Köszönjük együttműködő partnereinknek!

Ajánlás

Tovább nő az a belső coachok jelentősége

A gyakorló coachok átlagosan közel

1,5 m Ft-ot költöttek a saját képzésükre

Coachingot megelőző szakmai tapasztalat

fh

Vezetői tapasztalat

fh

Üzleti tapasztalat

A magyar kereslet és kínálat egyensúlyt mutat, „érik” a piac

A cégek coaching beszerzései egyre diverzifikálódnak

Átlagos coaching óradíjak:

Coach képzettség

Végzettség fajtája

Life 11 666 Ft

A magyar coaching piac tovább bővül,

akik még nem használják,

61%-ban tervezik bevezetni a közeljövőben

Adott iparági tapasztalat

Kor

Business: 24 255 Ft

Referenciák

Executive: 43 157 Ft

Belső coach

Nemzetközi akkreditáció

Záró gondolatok

5 000 Ft

120 000 Ft