Biz. Diagram
We use
only G point
for rent
NOT CASH
No User's contribution
No Value creation
No Sharing
Only for local user
Biz Strategy
Marketing Plan
Platform
Children are familiar with
Internet Shopping and Logistics
Point Usage
- Homepage
- Mobile Web
- Logistics
- A Flat Rate point Purchasing system
- Bulk Purchasing Premium
- Prime number Pricing Strategy
- Cash Back Point
Start-up
Expenditure
- Web / point system / CRM : 10,000,000 KRW
- Storage : deposit 20,000,000 (monthly rate 2,000,000)
- Commercialization Cost : 10,000,000 KRW)
- Labor cost : stock option
- Total 50,000,000 KRW
- Financing : start-up financing support
Customer Side
Partner Side
VIP
Toy Companies
Contributor
Toy
StoryG
User
Logistics
Social
Young Min Park
Jin Sung Kim
Sang Chul Jung
Seung Nam Han
Toy StoryG
Business Plan
Competitors
- Shinsegae Toy Library
- 17 Branches
- Corporation CSR
- Toy Rental Shop
- Online & Offline
- Profit Motive
- Share & Save
- Using the Toys not played
- Toy Sharing Business Model
- UP !!! Children's Satisfaction
- DOWN !!! Parents Cost Burden
- Social Contribution
Added Value
- Discarded toys/year : 2,400,000 Ton
- Assuming 100krw / kg : 240,000 M KRW
- Social contribution
- 63,000 krw * 1M customers??
Business Model Canvas
Exp. Revenue
- Toy market size : 860 Billion krw (2010, Korea)
- Expenditure : 110,000 krw/child/year
- # of Target customers : 7,800,000
- Rental period : 15 days, 12times/year
- Expected rental amount per time : 2,000 krw
- 12 * 2,000 krw * 0.1~2M = 2,400 M krw ~ 48,000 M krw
G Point
Seed Toy Gathering
- Donating Users : Get G Points
- General Users : Purchase G Points
- Cash Back system
- SNS : Get free G points
- Free-mium Donator : benefits
- ADs. strategy
- Internet Mom's Community
- Pediatric Hospital
Sales & Marketing
Research & Development
- Get Seed Toy
- Establish Point System
- Establish Rental, Return, Management System
- Understanding of smart phone, OS interface
- Connections between device and smart phone
- Thorough understanding of charging process and dynamos
Point System
Cash Back
- Gathering Seed Toys
- Point System setup
- Rental& Management System setup
- Advertisement
- Partnering activities
Value/Needs
- Giving Various Toy to Children
- Solution of Economic Burden to Parent
- Recycle Resource
- Sharing
- CSR
- Meeting children's needs
- Reducing Parent's Economic Burden
- Resource Recycle
- Sharing Economy
- Social contribution
Physical:
- Off-Line Store
- Toy Repair Shop
- Toys
Financial:
- Angel investors
- VCs, Loans
- Start-up supporter
Characteristics:
Fixed Costs:
- Store Rental Fee / interior
- Website Operations
- CRM / point system setup
- Asset Sale: Point charge fee
Variable Costs:
- Direct Labor
- Repair/fix
- ADs / Sales