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Biz. Diagram

We use

only G point

for rent

NOT CASH

No User's contribution

No Value creation

No Sharing

Only for local user

Biz Strategy

Marketing Plan

Platform

Children are familiar with

Internet Shopping and Logistics

Point Usage

  • Homepage
  • Mobile Web
  • Logistics
  • A Flat Rate point Purchasing system
  • Bulk Purchasing Premium
  • Prime number Pricing Strategy
  • Cash Back Point

Start-up

Expenditure

  • Web / point system / CRM : 10,000,000 KRW
  • Storage : deposit 20,000,000 (monthly rate 2,000,000)
  • Commercialization Cost : 10,000,000 KRW)
  • Labor cost : stock option
  • Total 50,000,000 KRW
  • Financing : start-up financing support

Customer Side

Partner Side

VIP

Demo Toys

Toy Companies

Toys or Buying

Contributor

AD

Toy

StoryG

G Point

Fare

User

Logistics

Social

e.g. Unicef

Young Min Park

Jin Sung Kim

coming sooon

Sang Chul Jung

Seung Nam Han

Toy StoryG

Business Plan

Competitors

  • Shinsegae Toy Library
  • 17 Branches
  • Corporation CSR
  • Toy Rental Shop
  • Online & Offline
  • Profit Motive
  • Share & Save
  • Using the Toys not played
  • Toy Sharing Business Model
  • UP !!! Children's Satisfaction
  • DOWN !!! Parents Cost Burden
  • Social Contribution

Added Value

Questions?

  • Discarded toys/year : 2,400,000 Ton
  • Assuming 100krw / kg : 240,000 M KRW
  • Social contribution
  • 63,000 krw * 1M customers??

Business Model Canvas

Exp. Revenue

  • Toy market size : 860 Billion krw (2010, Korea)
  • Expenditure : 110,000 krw/child/year
  • # of Target customers : 7,800,000
  • Rental period : 15 days, 12times/year
  • Expected rental amount per time : 2,000 krw
  • 12 * 2,000 krw * 0.1~2M = 2,400 M krw ~ 48,000 M krw

G Point

Seed Toy Gathering

  • Donating Users : Get G Points
  • General Users : Purchase G Points
  • Cash Back system
  • SNS : Get free G points
  • Free-mium Donator : benefits
  • ADs. strategy
  • Internet Mom's Community
  • Pediatric Hospital

Sales & Marketing

Research & Development

  • Get Seed Toy
  • Establish Point System
  • Establish Rental, Return, Management System
  • Understanding of smart phone, OS interface
  • Connections between device and smart phone
  • Thorough understanding of charging process and dynamos

Point System

Cash Back

  • Gathering Seed Toys
  • Point System setup
  • Rental& Management System setup
  • Advertisement
  • Partnering activities
  • Parent
  • Children
  • Toy Companies
  • Logistics

Value/Needs

  • Giving Various Toy to Children
  • Solution of Economic Burden to Parent
  • Recycle Resource
  • Sharing
  • CSR
  • Meeting children's needs
  • Reducing Parent's Economic Burden
  • Resource Recycle
  • Sharing Economy
  • Social contribution

Physical:

  • Off-Line Store
  • Toy Repair Shop
  • Toys
  • Web/Online
  • Off-Line Store

Financial:

  • Angel investors
  • VCs, Loans
  • Start-up supporter

Characteristics:

Fixed Costs:

  • Store Rental Fee / interior
  • Website Operations
  • CRM / point system setup
  • Asset Sale: Point charge fee

Variable Costs:

  • Direct Labor
  • Repair/fix
  • ADs / Sales

Introduction

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