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Origin.
This brand was born in 1886 in Atlanta (U.S.A), whit the pharmacist John S. Pemberton
Behaviour.
The consumers buy this product with a high frecuency (minimun 1 for day ).
Market.
This brand is sells around the world. Is delivering in more than 200 cities and is know by 94% of world´s population.
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Values.
- Integrity.
- Quality.
- Responsability
- Market Leadership.
- Cooperation.
- Diversity.
- Passion.
Consumer Profile.
Products.
Is a drink for all kind of people, but this product is buy specially for people from 15 to 30 years old.
Identity.
Is a brand that sells soft drinks (Coca-Cola, Quatro, Sprite, among others )
Is the more famous and refreshing soft drink. at the beginin was created like a medical drink, but in this moment is the principal soft drink around the world.