MAKAAN

Use-Case Diagram

System Users

Normal Users

Mapping

System Functions

Database Schema

1. Saving Time And Effort Through Using The Internet

2. Access To Their Social Life In Easy Way

3. Easy To Find Place With GPS , Location , Category.

4. Go To Event Through The Application And Website.

Places

End-User

Functions

Admin

Added-Functions

1. Post Their Place (Location) On The Application/Website.

2. Post Their Upcoming Events With The Ability To Book Ticket.

• Update Profile Information.

• Search for places.

• Follow users.

• Add Places to profile.

• Rate, Review & Suggest Places.

• View near-by services.

• Book tickets.

• Add/Update/Deactivate Places.

• Add/Update/Delete Events.

• Make Reports.

System

Requirements

ERD

Hardware

- Android Smart Phone with at Least Android 5.0 (Lollipop).

- Desktop/Laptop Connected to the Internet.

Software

- Internet Connection.

- 512MB Memory Minimum

(Preferred: 1GB Memory).

- Global Positioning System (GPS).

- Camera.

System Tools

Register Scenario Diagram

Register Activity Diagram

1. MySQL.

2. PHP programming language.

3. Apache Server

4. Adobe illustrator (For the design creation).

5. E-Draw Max (For designing processes models).

6. Microsoft office 365.

7. Android Studio [Android Development].

9. Sublime Text [Coding].

Executive summary

• Name of the Business : Makaan.

• Contact Address : 11 St Makram Abed,

Nasr City , Cairo.

• Telephone : 01068188415

• Email : support@makaan-eg.com

• Type of The Business : Service provider.

Legal Form

• General Partnership

Marketing

Service

For Users

• Save users' wasted time.

• Search places by name, category & Location!

• Mark Place As Visited , Favorite and Wishlist.

• Check in place and Post it to the Social Network.

• Upload Picture with a Caption.

• Search For Events.

• Get Reminders and invite friends.

• Book Tickets.

Market Research

Survey

For Places

• Marketing by inserting their place in the places page.

• List for Limited Time Renewable Every Month for specific Price.

Would you use the app if it will locate your place?

Would you like to have an app on your phone to guide you to tourist places?

How old are you?

Register Sequence Diagram

Segmentation

Do you like travelling?

Would you like the app to tell you the unkown places?

2. Behavioral Segmentation:

• Interests.

• Friends/Followers.

• Network.

1. Demographic Segmentation:

Normal Users

• Age: From 15 To 50.

• Education level: Intermediate.

• Income Level: Average.

• Gender: Male and Female.

• Location: Egypt.

• Interest : Travel , Tourism & Social Network.

3. Geographic Segmentation:

Targeting All Egypt.

4. Psychographics Segmentation:

Target Customer Whose Interests Are Travel , Tourism , Social Network.

Introduction

4 Ps

Competitors

Marketing Plan Product

Our Marketing Strategy Will Be Based Mainly On Making The Right Service Available To The Right Target Customer.

Marketing Plan Place

Location stated in 10 st Makraam Abeed ,Nasr City , Cairo

Marketing Plan Price

Pricing Strategy

Penetration Pricing, as we will set a low price to increase sales and market share.

Marketing Plan Promotion

1. Application/Website/Word of mouth.

2. Social Media.

3. Google store.

4. Places that deal with us.

Source Of Start-Up Capital

• Egypt is a country that is extremely rich in its historical background. So, tourism is one of the leading sources of income in Egypt, but tourism has not been as it was through the past years due to our instability.

• For example, revenues from ancient Egyptian monuments such as the pyramids have fallen by 95% since Egypt's 2011 revolution.

Business

Plan

SWOT Analysis

Difficulties

Loan :

Name of Creditor : Banque Misr

Credit Agreement : Finished

Money Available on Date : 01/03/2017.

Introduction

• To make use of our tourist sights currently, we would like to have Egyptians visit them and encourage Egyptians visit their country tourist sights!

• Strengths: Well-designed Website/Application, High security, uniqueness, High skilled developers, Location and Marketing

• Weaknesses: Brand Power, High Start Cost, Time and no Relationship with Places Yet

• Opportunities: Our Competitors may be slow to adopt New

Features, Target Citizen, Reliable information, New entry To the Market and low Switching Cost

• Threats: Competitors Market and Customer Loyalty

Introduction

• Collecting and gathering data about the new places that are barely known.

• Network non-availability.

• Prediction of correct places according to affordable prices.

• Convincing people that are resistant to the change to start using the application.

• Developing a user friendly website/application.

• Looking for new places inside the country is not that easy!

• We would like to introduce you to Makaan Website/Mobile App!

Business Model

Start-Up Capital

Why Use Makaan?

Conclusion

Class

Diagram

1. Improve the visitors’ experience.

2. Create a new way to attract visitors.

3. Provide easy access to information, maps and timetables.

4. Increase profits.

5. Get direct feedback from your customers

6. Easy UI To Understand and to Use.

Goal

Reach large numbers of smartphone/internet users in Egypt who love to travel and visit new places and live the adventure of reaching remote un-known places.

Flow Chart

• We constructed our business model and developed our mobile tourism application and website with their added functions.

• Our success rate percentage increased.

Vision

Mission

Objectives

Help Egyptians to know their country more and discover new remote places and be informed with the events held inside these places and see Egypt from another prespective.

Lead the field of marketing for the remote unknown places in Egypt in all governates and its activities.

Get 500,000 to 1 million visitor to the website in the first year and about +100,000 downloads for the application in the first year of release.

Future Work

• Building new features in the upcoming updates.

• Getting users' feedback.

MAKAAN

BIS'17

Questions?