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Fat Duck Mobile Eatery Ltd

Twitter

Post at 11:00 a.m:

Already parked at W Cordova & Howe St!Just 30 min to open! #Foodtruck #YVR #comehungry

Post at 2:30 pm:

Closed for the day

Social Media Marketing Plan

Goals

Social Media and Website Audit

1. Increase brand awareness.

2. Increase sales numbers by 30%, specially during slow season, by the end of 2016.

3. Engage more with customers, establish bonds with loyal ones.

4. Promote and test catering option.

  • Add Keywords
  • Location
  • Menu
  • More info
  • Post more often
  • Interact and engage with customers
  • Find time and tools

Menu

Intro

Dirty Rice Bowl

Target Market

  • Food Truck
  • Opened for 3 years
  • Operates in Downtown Vancouver
  • Females and Males
  • Married or single, with kids or not
  • Early Millennials and late Generation X (+- 25,30 y.o to 65 y.o)
  • Office workers from the buildings around 700 block West Cordova St, Downtown Vancouver
  • Medium-high income
  • Interested in and appreciate high quality elaborated food, fast served, and for a good price.
  • Meat lovers (non vegetarians)

Sandwiches

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