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System Overview

E.S.C.A.P.E.

E.S.C.A.P.E.

Emergency Situation Communication And Preparedness Evaluation

Angela Ryck

May 6, 2016

E.S.C.A.P.E. Outcomes & Incentives

Consumers

FDA

  • Evaluation data
  • Direct notification of recall
  • Consumer notification

-Public-private partnerships

  • Report illness

-Bidirectional

  • Outbreak investigation tool

-In cooperation with CDC

  • User rewards
  • Reduced costs

behance.net

Food Providers

The Priority

  • Streamlined notification to customers
  • Market data
  • Loyalty among customers

7) Facilitate the Development of MCMs to Protect Against Threats to U.S. and Global Health and Security

7.4) Enhance emergency communication:

a. Evaluate past risk and emergency communications to identify and improve the effectiveness of communications in a public health emergency

b. Improve the quality & health literacy level of FDA communication about FDA-regulated products;

communicationsplanrealno

The E.S.C.A.P.E. Plan

foodsafetynews.com

downtownsilverspring

wonderbranding.com

pennlive.com

forbes.com

kfor.com

www.ESCAPEsystem.com/USER REGISTRATION

E.S.C.A.P.E. Card

Card Number 9675823

The Issue

Evaluation Measures

Matters of Language

General Information & Health Literacy

21% of the U.S. population speaks a language other than English at home

Age

Gender

Race

Education Level

Allergies

Health Literacy

maine.edu

(SILS: Single Item Literacy Screen)

Communication Medium

Source: fda.gov

Each year in the U.S.

colonelnews.com

48 million (1 in 6) are sickened

128,000 hospitalized

abc15.com

3000 die

due to foodborne illness.

cdc.gov

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