Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
LUSH marketing mix
935
- Lush relies heavily on public relations
- Beneficial to Lush however can also be detrimental
- Ethical behavior
- Brand positivity
- No loyalty schemes
- Unique
- Allows Lush to stand out
- Try to avoid too much packaging
- Post consumer recycled and biodegradable
- Branding
- Packaging
- Word-of-mouth promotion
- Logo
- contain non natural ingredients
- most common: "fragrance"
- used to protect company's business secrets.
- Vague for customers
- Other example: Cocamide DEA
- found in shampoos
- 7/10 toxicity rate
- Lush does not use above the line promotion
- Very simple
- 1 intermediary
- Lush products only sold in own stores
definition: aims to sell goods and services only when the prospect that has agreed to receive the marketing information.
- Build personal relationship
- Lush employees trained to be conversationalists
- Great in-store experience
Quiz
Pictures Bibliography
- What pricing strategy does Lush use?
- How many Lush stores are there worldwide?
- What is Lush's channel of distribution?
http://intu.co.uk/uploads/media/logo_retailer/0001/06/thumb_5128_logo_retailer_1x.png
http://demandware.edgesuite.net/sits_pod41/dw/image/v2/AAHL_PRD/on/demandware.static/-/Sites-lushcosmetics-export/default/dwb20a226e/images/product/02468.jpg?sw=600
https://sohowabouteverlasting.files.wordpress.com/2015/10/26.jpg
https://s-media-cache-ak0.pinimg.com/236x/6f/fd/df/6ffddfaef68d658ff2eeb8711766186d.jpg
http://2.bp.blogspot.com/-DKsw-M0DW4Q/VcnkBpY-1rI/AAAAAAAADJk/NxpJAZsIIjQ/s1600/lush%2B1.png
http://www.lushusa.com/Our-Values---Naked/our-values-naked,en_US,pg.html
https://pbs.twimg.com/media/B8j229LCIAEpw7u.jpg
http://4.bp.blogspot.com/-P9pnXzVqDKI/VAG67QpnxGI/AAAAAAAAIT4/VvNXlU48-So/s1600/Recycling%2Byour%2BLush%2Bpackaging.jpg
http://www.hercampus.com/sites/default/files/2015/03/29/Lush%20rep.jpg
http://images.taubman.com/www.shopwestfarms.com/asset/get/42758
- Lush doesn't use a lot of sales promotion
- Coupon giveaways: loyal customers, bad experience.
- 940 stores worldwide
- Located in 50 countries
- Huge sales at the end of seasons
- Social media platforms for informing
- Relies of word-of-mouth promotion
- Customers can sample almost all products
- Wrap up small samples to take home
- Smart sales promotion strategy: some of Lush's products are strange
- Recently introduced
- Easier to purchase
- High price indication of good quality
- Fair Trade ingredients drives up price
- Prices ranging from $3.50 to $85.95
- Prices higher than drugstore but lower than some competitors, ex. The Body Shop.