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Transcript

Team

Introduction

What should our logo, website, Facebook, etc, look like in order to fit the new brand?

Christian M

Xavi Q

Philipp C

How should best-production rebrand itself in order to create a larger/more profitable customer base that can ensure growth without taking up debt?

Creating a brand for your company is the most effective way to show potential customers what your business is about. This is reflected visually through the logo and design elements of the company. The logo and design of the different platforms that represent the company should focus on:

• Singularity

• Emotional Connections

• Coherence

Paula G

Nacho S

Rali k

Practical Implements

Who are your primary target groups?

SWOT

analysis

STRENGTHS

THREATS

  • close customer relationships
  • good networking contacts
  • product diversity
  • technology implementation
  • competitors` prices
  • less value to own work
  • vulnerability to market recession

WEAKNESSES

OPPORTUNITIES

  • enter and serve new and better strategic groups
  • private customers
  • lack of research
  • no clear strategy
  • image
  • finance situation
  • Branding
  • Social Media
  • Feedback
  • Internships
  • Local companies in Denmark, next step Scandinavia and later Germany
  • Startups
  • existing companies with underdeveloped social media advertisement

Which products/services should we focus on?

  • Advertisement and photography/videos for companies (multi-media advertisement)
  • Via social media
  • New services (drone videos eg. construction firms)
  • Full package

What values should our brand represent?

  • Close customer relationship
  • Be passionate
  • Implement improvement - "daily a bit better"
  • Public Relevance - create value for the customer brand
  • Be innovative

-> We love to talk about your brand and your target

How do we reach our target groups?

  • Social Media campaigns
  • Networking
  • Public exhibitions ( hunting, cars...)
  • Work for Charity events
  • Create a Blog

How should best-production rebrand itself in order to create a larger/more profitable customer base that can ensure growth without taking up debt?

Creation of large profitable customer base

  • General image of the company
  • Branding
  • Social media and webpage
  • Take initiative
  • Examples of our work
  • Know your value

Agenda

-How should best-production rebrand itself in order to create a larger-more profitable customer base that can ensure growth without taking up date?

-What should our logo, website, Facebook, etc, look like in order to fit the new brand?

-Which products/services should we focus on?

-Who are your primary target groups?

-Which products-services should we focus on?

-What values should our brand represent?

-Recommendations

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