The Future of Digital Empathy | Digital Futurist Keynote Speaker Brian Fanzo

Keynote for Digital Marketing and Sales Virtual Event April 2020 DIGITAL EMPATHY: HOW TO EMBRACE TRANSPARENCY & VULNERABILITY WHILE MAINTAINING AUTHORITY Today, every business must be in the “trust” business. Layers of complexity and innovation have amplified the importance and value of storytelling and relatability. Even though the world has become much more digitally-connected, many business practices haven’t changed that much. This means: marketers must shift their mindsets – focusing on being relatable through transparency and vulnerability while maintaining authority ultimately bridging the gap between emotional connection & digital innovation. Key Takeaways Understand digital native consumer behaviors and the mindset required to integrate emotional intelligence in today’s business. Learn about the three Ts required to create synergy between the need to humanize/personalize our business by leveraging technology and social media. Walk away with a game plan to create a strategy that leverages dynamic virtual emotions into emotional storytelling and digital empathy. https://www.BrianFanzo.com