Audio Transcript Auto-generated
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Hi, my name is Julia and this is my digital
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media design case study for the brand.
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The red cross.
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As my introduction.
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As I said, my name is Julia Hotel is my
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student number is 1809371 and my classes D11.
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The brand I chose is the Red cross and the
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goal of my presentation is that I would love to
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give you guys an insight on into the visual identity
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and the choices being made behind choosing a famous logo
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within a very well known company.
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The Red Cross.
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The Land of Origin from the Red cross is Geneva
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Switzerland. And the service and products that they offer is
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that they help vulnerable people around the world to prepare
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for and recover from disasters and armed conflicts.
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They have some morals and goals to determine the brand's
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message in which they want to prevent human suffering in
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the face of emergencies by mobilizing the power of volunteers
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and the generosity of the donors in the capacity that
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they have onto the color.
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The colour palette that cross uses can be divided into
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two prime into a primary color palette, into a secondary
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color palette.
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Within the primary colours pilot, we see a range of
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darker tones such as grey and black.
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This contains a monochromatic harmony yet the red is very
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bright within the pilot.
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It brings contrast and a pop of color.
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The red also takes a lot of attention to the
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palate. Yeah.
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Red symbolizes strength, energy and love which the red cross
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is indeed trying to represent by helping a lot of
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people putting a lot of time and strength into doing
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so, primary colours help consumers to quickly identify the brand.
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These are the core colours of the brand.
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Secondary colors highlight and complement those primary colours and they
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usually have arranged of 1 to 6 colors.
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These are the technical names in which you can see
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primary and secondary colors and they're hex names onto imagery.
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We talk there are three different types of imagery and
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the red cross uses illustration and photography.
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Photography. I see right here are eye catching on the
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website. I took some screenshots and these are some pictures
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I found searching further.
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Um well there are some specific way of photographing.
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They're very um backwards because they uh some some pictures
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are from forward and some pictures backwards in which they
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already provide those services, but they're mainly very rough and
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real in which they show the situations where they need
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to provide their services as you can see on the
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red top.
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They have an attractive approach to represent their brand properly
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and they show what work they provide into putting the
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pictures on the website.
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There are some guidelines in which race and sex should
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not matter while making the pictures and in which you
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can read further they have some code of conduct.
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Um this represents the brand because they don't care about
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race. They don't care about anything.
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They just care about taking care of the people who
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need it and doing so correctly.
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Yes. Now then further we saw icons on the website.
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And I took some screen shelves of those as well.
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The icons are very bold yet simple because they have
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one color.
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Um They are simple shaped.
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They are easy to understand and they represent the basics
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of each topic in which you can click on and
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find what you were searching for on the website.
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Then onto typography, the brand poster.
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I screenshot it as well because that was a real
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good source for me.
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Um They tell me they told me that there are
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two fonts in which accidents grotesque from thin to thick.
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I screen shotted right over here and Georgia regular right
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over here and it's a clear and objective fund.
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Um And uh as the poster shows.
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Yeah it are there ruled and the sub heads are
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regular and it's sensitive because there's there are no songs
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that there are no syrups.
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And it gives a sense of simplicity to continue As
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you can see the X height in the accident growth
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out. It's very normal.
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Yet the cap height um um towards the lower cap
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K. In the cap capital A.
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It's very narrow.
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Then the hierarchy that they use, you can see the
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important heaters and superiors have the first letter in the
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world capitalized the body texas clear purpose and it's open
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songs. And uh the heating is a dominant and straight
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to the point which reflects on the ground because they
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don't want anything literally glamorous.
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They just want to prove their service.
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The logo.
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These are three logos I found online.
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They're very simple and uh they look alike in which
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the background it changes color.
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Um They are in my uh pictorial marks because they
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are useful for global brands where names may not translate
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well in the text.
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Um it's an icon icon and its most basic level.
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Um it's very dominant because the red is an eye
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catcher and it shows care and it shows strength, strength
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in which every brand would like to represent or donate
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towards the red cross because it's something that's good for
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the world.
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And give gives a contrast in which the different background
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colors change it.
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Yet the logo does not change.
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These logos can be found on the television or web
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and on it each email that they send out towards
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people. These are some screen shots I took from the
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website. These are first glance and this is some further.
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I like that they post trainings as well for people
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who do not have the ability to go to other
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countries to help people.
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They provide trainings for people still help others.
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Um They are focused on the disastrous situations that people
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are that some, some people are put in like the
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forest fire as you can see, but they mainly show
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that what they do, it works and it helps people
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and that they would like to keep on doing so.
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Um and it's appropriate enough in the logos fairly uh
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sustainable, um in which the background is light and it
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gives hope.
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This is my A.
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P. A referencing, which will be included further into my
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slide. I have to turn in and this was my
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digital media design case study for the brand.
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The Red Cross have a nice day.