Audio Transcript Auto-generated
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Welcome to the Palmers I.
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M. C.
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Plan. My name is Elena Melnikova and we'll be covering
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the background.
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The situation analysis has shown the light on three main
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issues. The first and most important is the unique and
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recognizable shape of the bottle of the cocoa butter.
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However, the packaging itself is blend in its label and
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is not eye catching compared to its three biggest competitors
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such as Vaseline alba and Navia.
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This is of particular importance and relevance with the distribution
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channels being such places as supermarkets like coals and war
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wars where the attention of the consumer is grabbed very
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quickly. Um, and the packaging is highly relevant in this
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setting. The second of the issues is organic certification or
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their lack of although the product is organic, sustainable, cruelty
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free and all natural ingredients, the lack of certification creates
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a barrier of trust between the consumer and the company
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and decreases retention of the customer.
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The third of this is being a four social cause
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initiative. Although they clearly believe in cultural diversity, they do
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not take all these boxes in order to classify for
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a formal be cop company.
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And this would be very beneficial for the company with
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the values and missions that