Audio Transcript Auto-generated
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Let's talk about the history of the sponsorship.
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If we talk about this sponsorship before 19th century.
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So it had very little to do with the tools
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that we know today that we use today.
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First sponsorship was born as the philanthropy used by royal
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and wealthy families.
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It was used to financially support one, someone by the
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patrons personal interest.
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Initially, the sponsorship to this form of tax paid by
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the bank citizens to finance the first competitions and second
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is the public festivities.
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Those taxes were used for the most importantly cultural and
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economic development.
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Then those text were held in high esteem and even
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had their names and draped on the mother's left.
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So as we are talking about this pre revolution, let's
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talk about things like it was a sponsorship.
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This is sport, gaining much popularity.
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This combat were organized as well as financed by the
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wealthy people.
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Now let's talk about their advertisement.
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These were advertised on the walls of city buildings and
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pamphlets describing about the festivities, platitudes, sponsorships important as it
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serves as the most common and most important example of
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the sponsorship.
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So right from the charity is to the shopping.
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Corporate sponsorship can be seen everywhere.
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So let's talk and talk about its history.
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In the late 1980s to the 1990s, corporate sponsorships exploded.
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It became more successful in the field of sports and
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also became an integral part of nonprofit organizations.