Engagement with Audiences and distribution as a real media text

Audio Transcript Auto-generated

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  when thinking about the question, how does your product engage

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  with audiences and how would it be distributed as a

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  real media text, I decided to cover two main topics,

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  the first of them being interaction and approach and the

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  second one being advertisement and promo as you want the

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  printed version of silk to perform as well as it

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  can. Even during a time where the print industry is

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  slowly falling.

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  We decided to make people want the printed version rather

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  than an online one and wait listed below in the

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  advertisement and promotion branch of this question, As Silk is

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  a magazine which is meant to also perform online.

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  We decided to create an instagram account for it which

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  would provide our audience with Dailey content such as healthy

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  meals, workout, seasonal outfit, ideas, trends and so on in

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  order to keep them interested.

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  The instagram app is also offering the poll options and

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  stories, which would make it easier for us to engage

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  with our audience and ask quick questions regarding their preferences

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  and this way making them feel involved furthermore, on another

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  level, the second step into making sure we remain relevant

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  into the industry and also into developing an even larger

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  range of audience would be by having a Silk app.

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  The app would not only contain the print version of

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  the magazine, an online forum, but our subscribers would also

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  benefit from exclusive insights into the fashion world, which would

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  be only available on the app.

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  This will keep our audience active forward Silk and create

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  an effective connection between them and us by creating opportunities

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  such as the april contests.

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  Our readers will also be able to feel appreciated and

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  believed in this, making them feel more involved in the

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  creative process, posing as a factor for which they will

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  continue buying and regarding the magazine reading magazines.

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  Silk will also always take into consideration our audiences tips,

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  concerns and ideas regarding content and will shape the magazine

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  and topics based on their demand as this is an

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  important aspect of the directive for us is with our

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  audience as after all, they are the ones to keep

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  the magazine alive.

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  And Silk is supposed to be meant for all women

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  as it emphasizes the type of elegance which can be

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  found at all ages, inner one, but which still focuses

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  in finding the youth in yourself no matter the age.

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  The articles reflected deep understanding of our modern world as

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  well as opposed guidance where women through tough times.

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  As for the advertising, a lot of it will be

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  done through our instagram as instagram now benefits the user

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  from sponsoring their posts in order to reach in a

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  higher number of users.

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  This is a paid form of advertising and will attract

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  customers. We will have interesting banners which will present social

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  issues and fashion articles in order for people to get

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  a glimpse of what silk needs and further on on

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  the instagram page, a link redirecting our audience with the

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  silk app or site.

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  Moreover, we will also advertise silk with banners on, for

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  example youtube or sponsor influencers such as beauty bloggers of

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  all ages to present our product on social media.

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  We will promote and sell our product in several ways

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  of which.

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  Besides online, the most important and marketed way will be

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  Pop up stores are Vision Door is this aspect is

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  having pop up stores that enhance the idea of exclusivity.

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  The pop up stores will be located among the big

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  cities of the world example of Hong kong Singapore, London,

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  paris Berlin new york Los Angeles and will be small

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  fitting no more than some 1000 magazines, moreover, as in

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  addition to the actual magazines, our customers will also benefit

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  from having the option to buy another single product issued

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  by silk, such as slip dresses.

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  We thought of slip dresses because they are not only

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  they not only emphasize the idea of elegance, simplicity and

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  luxury, but they can also be worn by any woman.

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  They will come in all sizes and the design will

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  vary with each pop ups or depending on the theme

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  of it as each of them will have different, a

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  different theme.

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  We believe that a pop up store would be something

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  done differently for a magazine and we reflect the modernization

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  of product distribution, being a fresh approach in the marketing

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  world regarding print industry and maybe even a revival of

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  it. Silk will be able to be used as also

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  a coffee table decoration.

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  Once it is read as the design of it is

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  planned to be now and in the future as well.

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  Timeless and chic is where the people who want to

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  use it as in addition to their interior decor, people

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  will most likely be interested in buying silk from pop

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  up stores.

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  It will make them feel more exclusive and give our

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  product to look of uniqueness.

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  As for the online selling silk will be sold online

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  exclusive on our website in both online form and print

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  form. As selling it in any other way would diminish

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  his competitiveness and also its prestige that we want to

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  create. At the beginning of each annual subscription, customers will

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  receive a gift such as a toad back.

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  For the the buying of each separate magazine will not

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  offer the audience an extra gift.

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  The price will also be slightly smaller, with the bridges

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  of a subscription posing as an influence for people to

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  buy one, moreover, the price for the online version will

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  be slightly cheaper and without any gift.

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  But we will concentrate on making sure that the print

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  version is not neglected through ways listed above.

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  The print version of the magazine will be built in

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  such a way that it will also be able to

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  use a coffee table book, as I have mentioned before,

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  decorative piece as we want our product to be timeless.

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  We wanted to therefore be distinctive from other magazines for

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  its favorite texture, thickness and size in order for it

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  to be still be used after being read and for

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  our clients to buy it with other purposes in their

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  head to besides reading it, this being a way through

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  which will increase the number of sales.

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  We will also use a price gaming strategy in order

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  to maintain self look and make people understand the quality

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  of our product.

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  Of course, all these measures will be strictly taken in

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  order to attract our target audience.

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  But as we progress with the magazine and the marketing

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  conventions, as well as the men changes with time, different

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  ways of promotion might arise and be used in order

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  for our product did not reach the decline stage of

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  his life cycle, but this can be told only with

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  time.