Audio Transcript Auto-generated
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Hi,
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I'm Dave Haas and I head up the marketing program here at Technion Data Solutions.
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Every year I get the opportunity to work with dozens of organizations,
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both large and small,
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with each one having their own unique sets of needs.
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Mhm
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Okay.
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However,
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what I see across the board is that
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most organizations really struggle to leverage the most important
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assets that they own
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and that asset of course, is their data.
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Yeah.
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Mm hmm.
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So, our goal
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is to help organizations make better business decisions with their data.
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But to do that, you need a solid framework to guide you along this journey.
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Okay,
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right.
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However, what I see across the board is that most organizations struggle
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to leverage the most important asset that they own
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and that asset. It's their data.
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So our goal is to help organizations make better business decisions with data.
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And to do that, you need a solid framework to guide you along this journey.
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Mm hmm.
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Our consultants used technicians, modern data warehouse framework
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to help guide
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clients as they architect the future of their data infrastructures.
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Mhm.
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In marketing, we have our own internal framework at Technion
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and it's built around five goals that leverage and really guide us day today, cut
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in marketing, we have our own internal framework.
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It's built around five goals
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that we leverage to guide us day to day.
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The first goal
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is to learn from mistakes
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and this might just be the most important one of all,
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nobody is perfect.
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And unless we're doing the same things over and over, which would not be good.
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We're going to make a mistake
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from time to time. And that's okay.
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As long as we learned from our mistakes and not repeat them.
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We're in great shape.
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Mm hmm.
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Mhm.
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The second goal in our framework
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is to work hard
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in marketing. There typically is an abundance of varied tasks
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that need to be completed on any given day
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and you need to be able to focus and work hard at tackling that list of tasks.
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This one really is a staple for us.
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The third part of our framework is attention to detail
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our work if done properly,
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is presented to thousands of people on any given day
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and we need to make sure that we cross our
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T S and dot our I's before something is published
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for some our work will generate the very
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first impression that's made upon a future client
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without attention to detail.
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We're not going to make the best impression,
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which is not obviously what we want is not the right direction for us.
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Mhm.
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Probably my favorite part of the framework is exploration
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every day. We keep our eyes open for new ways to improve communication.
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Maybe it's ways to make our website better or
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to experiment with a new tool that will help
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us reach our future clients that can benefit from
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the services and the work that we do.
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We're passionate about exploration and this is where we
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spend a large chunk of our time each year.
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Mm hmm.
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Yeah.
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Okay.
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Mhm.
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The fifth part of our framework is focused on results.
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It really wasn't that far back.
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Perhaps even when I started my career that marketing
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was really more of an art than a science.
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We spent money on marketing vehicles that were difficult to measure,
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that really had no call to action. And
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there's certainly a place for those vehicles still with brand awareness.
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But the reality of it is and especially here at technical we tend to invest in things
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that we can actually measure because without measurement it's
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going to be difficult for us to improve.
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Mm hmm.
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So take a moment to think about what a framework for your business might look like.
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It's going to help you keep focused.
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It's going to help you achieve your goals faster.
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It's going to give you some guardrails that should be able to
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leverage so that you can get where you want to go.
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Mm hmm.
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I'd love to connect with you.
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Please feel free to drop me a line if you'd like to learn a
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little bit more about frameworks and how we make them work here at technology.
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Would love to chat with you soon.
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Mm hmm.