Audio Transcript Auto-generated
- 00:00 - 00:06
Value for your clients is the name of the game in marketing. Actually in business,
- 00:06 - 00:07
if you can
- 00:07 - 00:08
demonstrate
- 00:09 - 00:13
true value to your clients, unique premium value,
- 00:13 - 00:15
you have the opportunity to
- 00:15 - 00:16
um
- 00:16 - 00:20
win them as a client and have a profitable sale
- 00:20 - 00:22
and they'll stick around too. If you continue to
- 00:22 - 00:23
provide that value,
- 00:24 - 00:28
I wanna share with you a recipe for exponential customer value.
- 00:29 - 00:34
And there's two factors that multiplied together, create value,
- 00:34 - 00:37
that is um very differentiating for you.
- 00:38 - 00:40
The first factor is your client's value.
- 00:41 - 00:44
No, um the more you know ex
- 00:44 - 00:48
about your clients and exactly what it is that they're struggling with
- 00:48 - 00:48
in
- 00:48 - 00:51
the realm that you you can help them with
- 00:52 - 00:54
that is the secret to your success,
- 00:54 - 00:58
not only in understanding it so that you can communicate to them,
- 00:58 - 00:59
how you can help them,
- 00:59 - 01:04
but in bringing that into your product development and your your team so that
- 01:04 - 01:11
you are focused on that as their, their value. It's very easy to get lost in that
- 01:11 - 01:15
conversation in your company and start talking about the
- 01:15 - 01:18
value to you rather than the value to them.
- 01:18 - 01:19
So
- 01:19 - 01:22
this is a great way to start do that and you'll be a step ahead,
- 01:23 - 01:24
but there's more
- 01:25 - 01:28
client value multiplied with
- 01:28 - 01:30
value for their client
- 01:31 - 01:32
is
- 01:32 - 01:33
the ultimate win
- 01:34 - 01:37
if you can understand your client's
- 01:38 - 01:40
needs, uh clients needs.
- 01:40 - 01:44
So what is it that their clients are struggling with that?
- 01:44 - 01:46
They are focused on helping
- 01:47 - 01:51
and you can have your solution, help them, help their clients
- 01:53 - 01:57
that will multiply the value you're already providing to help them
- 01:58 - 01:58
and
- 01:59 - 02:02
make you very unique Because it's rare
- 02:03 - 02:06
for companies to think that far
- 02:06 - 02:08
ahead and that far out
- 02:09 - 02:10
uh for their clients success.
- 02:11 - 02:12
So
- 02:12 - 02:16
here's the math. This isn't a real formula as you probably know.
- 02:16 - 02:19
But true value, exponential value
- 02:19 - 02:24
is the multiplication of your client's value from your solution
- 02:25 - 02:26
multiplied by
- 02:27 - 02:30
their client's value for your solution.
- 02:32 - 02:37
I hope this helps you in your work in differentiating yourself with your clients.
- 02:37 - 02:40
I encourage you to reach as far out as
- 02:40 - 02:43
you can beyond your business to your client's world.