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The Sheraton Mirage

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Transcript

Sheraton Mirage

~ On the Gold Coast ~

6,Dec 2013

Upper-Intermediate

*Suilem *Sayuri *Kyoko

Thank you for listening

our presentation.

Recommendations

The growth of the number of tourists

Any Questions?

Strengths

The Sheraton History

in Japan

*1937: History of over 70 years

*1949: Exported to other countries

*1958: First system for

electronic reservation

in Spain

*Source:Australian Bureau of Satistics

*Source:NNA.ASIA (Economy business information of Asia)

・Beautiful location

・Direct beach access

・Designer made

・High security

・Wedding Chapel

・New technology(link@sheraton)

・Medical assistance available

*2013: Has more than 500 hotels

in 70 countries

Recommendations

Summary & Conclusions

・Rental sea goods

・Discount for each user between 3 hotels

・Advertisements

・Built restaurant on the beach

・Customers from other countries

・Measures of autumn season

・Location: nature / inconvenience

・Beach: safety / few facilities

・Construction: luxury / compact

・Technology: useful

・People: friendly

Sheraton Mirage

Weaknesses

on the Gold Coast

Sheraton

Mirage

・Inconvenient transport

・No convenience store, DFS, supermarket

・Small buildings

・Only outside pool and cold water

・About 90% local customers

・Few room for handicapped people

・One restaurant and 3 bars

15mins

Main point

Threats

S

W

O

T

trenghts

eaknesses

pportunitities

hreats

・Variable offer on web sight

・Nature

creature: snake insect bugs

weather: tsunami flood

・Hilton(similar target)

・Environment effect

・World economic crisis

Opportunities

design by Dóri Sirály for Prezi

・World economic recover

・New technology(link@sheraton)

・Asia market , Gray market

・Business market

・TPP , RCEP , GDP

・Mater Card

・Commonwealth games in few years

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