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Introduction

History

National Dairy Development Board

Challenges Faced By Amul

Non-Availability of healthy animals

Animal Infertility

Lack of knowledge in dairy farming and animal husbandry

The problem of future work force

Amul Model

Supply Chain

Communication barriers

Competitors

Exports

Awards

Amul Girl

Memories

  • Feed according to the quality of animal
  • Include ingredients which efficiently increase the levels of rumen
  • 'Utterly Butterly Delicious Amul'
  • She is 50 years old
  • Pink jumpsuit
  • Moppet Creation

  • Founder and Chairman - Dr. Verghese Kurien
  • Established - 1965
  • Aim -To strengthen farmer cooperatives and support national policies
  • Two Programs of NDDB :-
  • Operation Flood - Signature Program of NDDB (1970-1996)
  • Mission Milk - The Next Revolution (2012)
  • Almost 30% of available animals were infertile
  • Artificial insemination
  • Increase the quality of fodder
  • Cross-breeding
  • Founder - Tribhuvandas Patel
  • Co founder - Dr. Verghese Kurien
  • Current CEO/ MD- R.S.Sodhi
  • Turnover - Rs. 23,000 cr
  • World's largest milk producer after U.S.A. by year 1988
  • Jointly owned by 3.6 million milk producer in Gujarat

Future Plans of Amul

  • Educating farmers
  • Training related to animal husbandry and dairy farming
  • Invite them to Amul's modern farms to show them how the cattle are kept and fed
  • Milk availability to every corner of the country
  • Feed around Nine Billion people by 2020
  • Rs.67,000 Cr by 2020
  • Develop programs to build interest in younger generation
  • Provide scholarships to seek professional education
  • They introduced Bulk Milk Chilling Unit (BMCU)
  • Introduction of Information And Communication Technology (ICT)
  • Launched Anytime Milk Machine (ATM)
  • Promote Lean Inventory Principle
  • Wireless setup
  • Veterinary Centers
  • Centralized Veterinary Call Centers
  • Service-Oriented Architecture
  • Systems Applications Products
  • India's largest exporter of Dairy Products
  • U.S.A., Gulf Countries, Philippines and many more
  • Constant change in Government policies
  • GOI banned export of milk powder
  • Manufacturing operation in U.S.A.
  • More then 20 National and International Awards
  • Green Globe Foundation Award
  • World's Dairy Innovation Award
  • Development Leadership Award
  • International CIO 100 Award For Resourcefulness
  • Local Dairies
  • Mother Dairy
  • Nestle
  • Britannia
  • Multi-National corporation(MNCs)
  • Foreign Direct Investment(FDI)
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