Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

How to implement hypotheses about a C2C marketing approach?

Why is the C2C marketing approach different from a classic environmental marketing approach

What is Cradle-to-Cradle design?

1. Analysis of environment and of the market place,

2. Analysis of advantages and disadvantages of a company proposing C2C offer,

3. Identifying potential customers profile(s),

4. Tools to support the offer on the market,

5. Implementing strategic marketing product offer.

1. Green and sustainable marketing approach have their limits

2. Cradle-to-Cradle is few known

3. Cradle-to-Cradle is not only new products on a new market, it is a new way of consumption

How to define a strategic marketing approach

to promote Cradle-to-Cradle design

on the French market

Agenda

Cradle-to-Cradle into practice

1. What is Cradle-to-Cradle design?

2. Why is its marketing approach different from classic environmental approach?

3. How to implement a marketing strategy that is specific to C2C

4. How does it work in real word application

5.Results

° Created in Norway in 1963

Limits

Strategic Marketing of Cradle-to-Cradle

A closer application of

environmental marketing strategy

Claire PRAT

MACI PROGRAM

°World leader in aluminium solutions

°Figures about how effective C2C is,

°Few academic resources on the subject,

°Limited implantation in France industry.

° Silver Cradle-to-Cradle certification since 2011

Results of the study

1. Cradle-to-cradle has potential :

win-win situation

2. Focus primarily on the B-to-B offer

3. Building strong marketing and communication campaign

4. Highlight on the role of C2C Certification

Thank you for your attention !

I will be pleased to answer your questions

Learn more about creating dynamic, engaging presentations with Prezi