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1. Analysis of environment and of the market place,
2. Analysis of advantages and disadvantages of a company proposing C2C offer,
3. Identifying potential customers profile(s),
4. Tools to support the offer on the market,
5. Implementing strategic marketing product offer.
1. Green and sustainable marketing approach have their limits
2. Cradle-to-Cradle is few known
3. Cradle-to-Cradle is not only new products on a new market, it is a new way of consumption
1. What is Cradle-to-Cradle design?
2. Why is its marketing approach different from classic environmental approach?
3. How to implement a marketing strategy that is specific to C2C
4. How does it work in real word application
5.Results
° Created in Norway in 1963
°World leader in aluminium solutions
° Silver Cradle-to-Cradle certification since 2011
1. Cradle-to-cradle has potential :
win-win situation
2. Focus primarily on the B-to-B offer
3. Building strong marketing and communication campaign
4. Highlight on the role of C2C Certification