Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
The Evolution of Basketball Shoes
GOAL!
Advances in Technology
Hyperfuse Technology- fuses together 3 layers of material that allows a more breathable and stable shoe. Also improves the durability of the shoe.
Nike Air Technology- provides comfort and cushioning. Takes impact then slowly releases to provide more comfort and less shock for the foot.
Construction
Until the 70s, all basketball shoes were mostly high top, all purpose shoes. Advances in technology have allowed for a more comfortable shoe. The most important advancement is stability.
In 1997, Nike decided that the Air Jordans should become a sub-brand of Nike
- Contintues to release shoes and maintain success
- Started a new trend for basketball shoes
- In 1984, Nike signs Michael Jordan to the company
- Fined $5,000
- $65 (highest in market at the time)
- Over $400 now
Air Jordan 1
The Evolution of Basketball Shoes
- Nike 1972: $1.96 million
- Global athletic footwear market by 2018: $84.4 billion
- 1982- Nike introduces Air Force 1s
The "Original Six"
Nike + Jordan
- "Nike Bruin" & "Nike Blazer" first ever Nike basketball shoes released in 1972
Nike Blazer
Nike Bruin
Adidas
- Adidas Superstars introduced in 1969
- Attracted very good players such as Kareem Abdul Jabbar and Jerry West
- 1971- first every player endorsed basketball shoe
- Developed into a big time sports brand
Converse
- Used on the court since 1907
- Converse All-Star introduced in 1917, most popular
- Charles "Chuck" Taylor joined in 1921
- 1932 "Chuck Taylor" was added to the ankle patch
- 80% of entire sneaker industry
- Dominance faded in early 70s
- Became a fashionable shoe
- More than 800,000,000 pairs sold
- Hasn't changed since 1949