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(O)pportunities

  • Follow trends such as globalization, digitization, and urbanization in order to benefit and attract more clients
  • Redesign branch style in retail locations to be more personal and collaborative with clients

(W)eaknesses

Jesenia Duque, JJ Faerber, Brianna Escarda, and Elizabeth Endy

  • Susceptible to conditions of foreign economies
  • Still recovering from 2008 financial crisis

- Decreased investor confidence

- Terminated loss-sharing agreement with the government increased risk

Analysis

Citigroup

(T)hreats

(S)trengths

  • American multinational investment banking and financial services corporation
  • Formed in 1998
  • Headquartered in New York City
  • Offers a broad range of financial products and services
  • Largest credit card issuer worldwide
  • Strong market position
  • Large product diversification

  • Credit Market Crisis

- Rise in Interest Rates

- Credit Card Write Offs

- Housing

-Mortgages

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