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GOAL!

Measure your Results

What do I need to invest?

Time and Money!

Other trends:

Location based marketing

Create useful tools for your followers

Social CRM

Research

Thank You!

Should my brand be on Social Media?

The usual Social Media Stats

  • 7 Billion pieces of content shared each month
  • 53% of employers research job candidates on SM
  • 3500 images are uploaded to Flikr every minute
  • 40% of corporate Twitter accounts engage in customer service
  • 75% of brand likes come from ads
  • 49% of Twitter users rarely or never check Twitter

A Functional Approach to Social Media

Goal

Re-iterate...

How do I know

I am doing it right?

Reuse and extend your

topics over time.

...but don't be annoying.

Remember, we are adding value to peoples' lives.

Social Media

Web Design

Mobile

Online Marketing

Say it again!

How does this look in the real world?

OK, I Tweeted,

what's next?

Brief: A hip and trendy coffee shop brewing coffee made from fresh roasted beans, baking cup cakes and offering home delivery service.

Create a plan for your communication

Caramel Latte

Cupcakes

What you got to say?

...remember there are 3567zillion other companies on Twitter and Facebook in your neighbourhood.

Movember Promo

Did you know...

Some ideas!

Create a Concept

Some considerations

Who are you trying to talk to?

What do you want them to do?

How do you find them online?

Create content that is interesting and relates to your products, but is not promotional

and most importantly...

Be aware of location, know who is around you right now

Create a cause or join a cause and make others follow you

Social Media requires content

...what's in it for them?

Alexander Rauser

CEO Prototype Interactive

Give something back, users are in for themselves, give insights, sneak peeks, discounts, support

and a content Strategy

Content needs to be aligned to our communication strategy and goals...

What content

...do we have?

...can we create?

...can we share?

What are you after?

Define your

What does this mean for my brand?

You need a clear goal and

concept in order to succeed

  • More sales?
  • Brand awareness?
  • Recruiting?
  • Making friends?
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